Beauty analytics firm mmi Analytics has acquired Achoo, an influencer marketing platform used by PR and advertising agencies. The company plans to integrate Achoo’s technology to broaden its influencer marketing and media services. Achoo will continue to work with clients outside of the beauty industry as a subsidiary of Wise Analytics Group, mmi’s parent company.
Achoo’s influencer marketing platform will be enhanced with mmi’s beauty data and e-commerce capabilities to develop social commerce tools to enable brands to attribute digital sales to specific channels, influencers and activities.
Christian Eckley, CEO of mmi Analytics, said, “I am delighted to welcome Achoo to the mmi family. Influencer marketing is generating fantastic returns for consumer brands globally and acquiring Achoo means we can further optimize clients’ digital strategies with world-class influencer insights and develop new social commerce capabilities.”
Ulla Falk, CEO of Achoo, said, “This acquisition is great news for everyone involved. It provides mmi with superior influencer marketing capabilities and allows Achoo to enhance its platform and continue its growth journey as part of a strong business with global reach and influence.”