Clinique is partnering with Daz 3D, creators of one of the world's most inclusive NFP (non-fungible people) collections, to launch its first makeup NFT campaign.
Clinique has collaborated with a diverse group of leading global makeup artists and creators, including Tess Daly, Sheika Daley and Emira D'Spain, to design the exclusive NFT "Metaverse More Like Us" Campaign that challenges unrealistic beauty standards and champions individuality.
The makeup artists, using their favorite Clinique products, will share through social channels the inspiration behind their looks, creative processes, and social causes they are passionate about.
The "Metaverse More Like Us" Campaign directly addresses the lack of diverse avatars and the marginalization that currently exists in the digital world.
The campaign's group of makeup artists and creators each curated two looks. All were created with diverse NFPs in mind, allowing them to fit all skin tones, face shapes and hairstyles.
Additionally, the makeup artists, using their favorite Clinique products, will share through social channels the inspiration behind their looks, creative processes, and social causes they are passionate about.
Each of the three NFT makeup drops will be offered to 1,968 randomly selected avatar NFP collection holders. The three drops will kick-off this summer, with the first 1,968 avatars receiving their NFTs in July, the second drop in August and the third drop occurring in September.
The "Metaverse More Like Us" Campaign directly addresses the lack of diverse avatars and the marginalization that currently exists in the digital world.
Carolyn Dawkins, SVP of global marketing, analytics and online at Clinique, said, "From the beginning, Clinique has always been committed to developing products that deliver exceptional results and address all skin concerns, whilst delivering better experiences for our consumers along the journey. Our mission to be in the service of all skin means that we're dedicated to increasing inclusivity everywhere our brand connects with consumers, and that commitment is no different in the metaverse. As the metaverse is blossoming, we know that what we create today can positively impact the beauty standards of the future. We are proud to collaborate with leaders in the space, such as Daz 3D, and artists who help us bring optimism through artistry."
Jessica Rizzuto, SVP of e-commerce at Daz 3D, said, "Over the past 20 years, Daz 3D has consistently created inclusive representation in the digital environment and is thrilled to continue this tradition with Clinique. Our ground-breaking NFT collections, like Non-Fungible People and our partnership with Clinique, are breaking barriers and challenging the status quo. Through this campaign and the stunning NFT makeup looks, we are proud to bring this to life in the metaverse."
