Bubble Skincare Targets Gen Z In-store Shopping with Ulta Partnership

Bubble Skincare, which is already present in 3,900 Walmart doors and entered 4,000 CVS stores in July 2022, is now available at 665 Ulta Beauty stores and the retailer's website. The brand is now present in more than 9,000 North American retail doors.

According to Bubble, 60% of its target Gen Z consumers shop in-store for skin care.

Ulta holds a 42% share of teen beauty shopper preference, the largest among all retailers, and "held the strongest beauty loyalty membership at 62% of female teens with a membership," per a recent survey from Piper Sandler.

The brand has simultaneously launched its Over Night Hydrating Mask, which reportedly helps protect the skin barrier and soothe dry skin, exclusively at Ulta Beauty. Key ingredients include barrier protecting maple sap, exfoliating mandelic and kojic acids, moisturizing sodium PCA, moisture-binding biosaccharide gum, and soothing arnica. 

“We are thrilled to be launching with Ulta Beauty to make Bubble even more accessible and introduce our brand to a new audience of beauty enthusiasts through this beloved and respected beauty retailer,” said Shai Eisenman, founder and CEO of Bubble. “This expansion is an unmatched growth opportunity for our brand and we couldn’t be prouder to partner with Ulta Beauty as we grow our Bubble community of Gen Zers.”