Il Makiage has become the official beauty partner of Arsenal Women, aiming to expand the reach of the organization to new, global audiences, and to elevate the impact and influence of women’s football more broadly.
Il Makiage will have a significant presence at Meadow Park and Emirates Stadium during Arsenal Women’s games, a multi-channel marketing campaign and additional collaborations featuring Arsenal Women’s players.
The partnership’s launch campaign, Focus on My Game Face, celebrates the elite talent, passion and impact of women footballers.
Juliet Slot, Arsenal Women's chief commercial officer, said, “Arsenal has been at the forefront of women’s football since 1987 and the game is at an exciting moment in its development. The Lionesses’ success has ignited interest from a new community of people, and we are determined to build on this. Having the support of fantastic, like-minded partners such as Il Makiage will help us grow women’s football in a sustainable way. This shows the impact the game is having around the world, and we’re excited to work together to support the continued growth of Arsenal Women while showcasing to the world the power, skill, talent and joy that permeates women’s football."
Dmitri Kaplun, CEO of Il Makiage, said, “Arsenal Women, one of the first and most globally recognized women’s football teams, is shaping the future of the sport every time they step onto the pitch. These incredible athletes personify who the Il Makiage woman is—fierce, powerful, and ground-breaking. We’re very proud and excited to launch this partnership and the Focus On My Game Face campaign. There is no better partner to help us celebrate the power of women and focus the sports conversation on skill and elite talent."