Good Face Project has debuted Good Face Launch, which is said to be a "better way to support product introductions by ensuring products meet all necessary standards, have been validated by customers, and hit the [virtual] shelves with success."
Good Face Launch ensures a brand's formulas meet all relevant ingredient restrictions by screening INCI lists against hundreds of retail, geographic and third-party standards.
Good Face Launch also helps identify who will resonate with a brand's product through its consumer panel.
Brands that have the Good Face Approved seal are verified that their products adhere select standards of sustainability and transparency.
The $25,000 annual subscription includes unlimited formula screening, one turnkey custom-designed consumer panel, and access to market your products as safe and transparent with the Good Face Seal.