Bath & Body Works Announces Leadership Changes

Thilina Gunasinghe has been named chief digital and technology officer, effective April 17, 2023.
Thilina Gunasinghe has been named chief digital and technology officer, effective April 17, 2023.

Bath & Body Works has announced several leadership changes, including the creation of the chief customer officer and chief digital and technology officer.

New Roles

Thilina Gunasinghe has been named chief digital and technology officer, effective April 17, 2023. 

Gunasinghe joins the company from McDonald’s Corporation.

In this newly created role, Gunasinghe will lead Bath & Body Works’ digital and technology strategy, digital operations, data and analytics and transformation.

The new chief customer officer will be responsible for executing a comprehensive strategy to strengthen and elevate the brand, while growing and retaining Bath & Body Works’ passionate customer base through the development of a personalized, connected, and compelling end-to-end customer experience.

Gina Boswell, CEO, said, "Adding a dedicated chief digital and technology officer and chief customer officer to our leadership team structure will help refine our focus as we work to expand our customer base, elevate our brand, further strengthen customer loyalty and ultimately drive growth and profitability. Thilina is an accomplished technology leader who brings more than two decades of business, data and technology experience, and his skills will be integral to Bath & Body Works as we advance our digital capabilities and unlock the potential of our omnichannel model. In addition, I am pleased Julie will continue to oversee our sales channels, product and innovation, complemented by the new chief customer officer role. I look forward to working with Thilina, Julie and the rest of our leadership team to build and accelerate the company’s leadership as a global omnichannel personal care and home fragrance brand.”

President, Retail 

Julie Rosen will continue in her role as president, retail and will have responsibility for all channels of the business: stores, e-commerce and international; all product functions: merchandising, design, planning and allocation; store design; and the new business opportunities teams.

Chief Financial Officer

Wendy Arlin will step down as CFO, effective July 29, 2023, or earlier if a successor is named.

Bath & Body Works has initiated a search for Arlin’s successor with the assistance of a leading executive search firm.

Boswell continued, “We are grateful for Wendy’s significant contributions to Bath & Body Works, and appreciate her commitment to ensuring a smooth transition. Notably, Wendy was an instrumental member of the team that led the successful spin-off of the Victoria’s Secret business and established Bath & Body Works as a standalone public company, in addition to her work building a strong finance team and helping the company navigate the dynamic operating environment. We wish her all the best in her next chapter.”

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