L'Oréal CEO Nicolas Hieronimus will deliver the first keynote from a beauty company at CES 2024.
The keynote will demonstrate how the company's ongoing technology transformation ensures that it remains prepared for a future of its business that is at once physical, digital and virtual.
In addition, it will showcase the role that sustainable, accessible and inclusive beauty tech plays in driving positive impact at an individual and collective level.
Hieronimus said, "Beauty is a timeless pursuit and technology adds to its enjoyment while unlocking a world of possibilities. The first wave of beauty tech changed how people discover, evaluate and buy beauty products. More recently, we've seen how it can better serve the underserved, by democratizing skin health and increasing access to self-expression through innovations like HAPTA for people with limited arm mobility. This is just the beginning. L'Oréal envisions a future where no one feels left out by beauty trends, because they will have the power to create their own trends—whenever, wherever—with products and tools inspired by their own stories, experiences and identity."
Gary Shapiro, president and CEO, Consumer Technology Association, said, "We are thrilled to welcome our first beauty company to the keynote stage to highlight innovation in the beauty tech category. L'Oréal has a powerful story to tell of its vision for what's next for beauty, and how technology enables it to meet the needs of its consumers and outperform the beauty industry today and prepare it for the consumer revolutions of the future."