UpCircle is one of the winners of last year's Sky Zero Footprint Fund, winning £250K in media value to spend on TV in 2024 with their TVC (television commercial): Forward thinking skin care that keeps you coming back. This marks the brand's first significant investment.
UpCircle’s concept for their TVC follows a narrative in reverse, showcasing the authentic upcycled ingredient story behind their bestselling “Caffeinated Duo," featuring their Eye Cream and Face Oil.
The company’s origins began with the story of collecting coffee grounds from cafes and upcycling them into skincare, so it seemed only right to have this as the focus for their ad.
The Sky Zero Footprint Fund panel of judges were impressed with all the final creatives presented. Jo Fenn, a judge on this year’s panel, shared that UpCircle’s TVC grew “leaps and bounds” from the first round in the process.
UpCircle’s sustainability practices extended beyond and into the production of this TVC, with their total CO2 emissions calculated as a mere 0.0388.
UpCircle has run two successful coffee-themed national out-of-home campaigns in 2023 and they plan to iterate on those moving into 2024.
They will also be launching into a new category at the end of 2024, which will expand their catalogue and engage a new cohort of consumers.
Anna Brightman, co-founder, said, "This project has been such a joy and walking away with £250K is the cherry on top. The time is so right for UpCircle and this investment will be a game-changer for us in 2024.”
Sarah Jones, director of planning at Sky Media commented, said, “Year after year, we continue to be surprised and inspired by the range of disruptor brands shaking up their categories. Through Sky’s Footprint Fund, we are able to supercharge businesses like UpCircle that are helping shape a better planet, using the power and reach of TV. I am personally a massive fan of UpCircle’s skin and hair care products and I can’t wait to see them make their debut on TV in 2024.”
