For 2024, Shiseido is forecasting sales of 1,000 million yen, representing 11% growth in Japan, 5% growth in China, 7% growth in travel retail, 10% growth in the Americas, 13% growth in EMEA and 13% growth in Asia Pacific.
Robert at Adobe Stock
Shiseido has reported full-year 2023 net sales of 973,038 million yen, compared to 1,067,355 million yen the year prior.
Core operating profit totaled 39,842 million yen, a 22.4% drop compared to 51,340 million yen in 2022; operating profit, meanwhile, totaled 28,133 million yen, compared to 2022's 46,572 million yen.
For 2024, Shiseido is forecasting sales of 1,000 million yen, representing 11% growth in Japan, 5% growth in China, 7% growth in travel retail, 10% growth in the Americas, 13% growth in EMEA and 13% growth in Asia Pacific.
The company is also targeting 15% growth in 2025.
