Hero Cosmetics has named Alix Earle its first global face of the brand, where she will have conversations about her acne journey and be a part of brand campaigns.
Earle launched her career sharing get-ready-with-me TikTok videos, opening up to the audience about everything in her life from family and friends to funny going out stories to her acne journey and beyond.
Earle said, "I couldn't be more excited and honored to be the first-ever global face of Hero Cosmetics. When it comes to my skin care journey, it took a while to find what really works for me. As someone who has openly struggled with acne since middle school, I know how emotionally frustrating and defeating it can feel when you can't find a product that works. I was first introduced to Hero a few years ago, and their pimple patches instantly became a part of my daily skin care routine. I'm so proud to work with a brand like Hero that promotes skin positivity and confidence."
Ju Rhyu, co-founder and CEO of Hero, said, "We are so proud to welcome Alix as Hero's first-ever face of the brand. We admire Alix's honesty about her acne journey and her skin confidence. She has been a fan of Hero and has shared our solutions with her audience on her own numerous times. This organic brand love makes Alix the perfect person to be the first-ever face of Hero and we are ecstatic."
