Maesa has introduced the first #MaesaMagicIncubator cohort, who recently graduated from its brand incubator program.
The graduates include:
- Fuzz Clinic, founded by Keisha Wagner-Gaymon: Fuzz Clinic is pre/post hair removal skin care for women of color. The brand’s formulations are infused with botanical ingredients aimed at addressing common issues such as dark marks, irritation, and unsightly bumps often associated with hair removal. Fuzz Clinic’s overarching mission is to empower its customers by boosting confidence and enhancing their self-esteem through the brand’s exceptional skincare solutions.
- House of Foster, founded by Selah Jael: House of Foster is a brand promoting unapologetic, explorative fragrance that is scientifically designed to bring you home. Intentionally made for unseen fragrance consumers but accessible to all, the line features clean modern accords with a non-boring soulful undertone. House of Foster was born in search of the "untold scent story," with culture-led formulation that redefines the constraints of clean fragrance.
- Squigs Beauty, founded by Nikita Charuza: Squigs Beauty is an award-winning, approachable, fun, and effective ayurvedic beauty brand, whose mission of Happy Headcare was created to put you in a good mood. Happy Headcare is the brand’s comprehensive approach to caring for the skin on your face and scalp because both are equally important and for that reason, the brand donates a percentage of proceeds to mental health charities.
Over the course of the program, the entrepreneurs behind the brands were provided with opportunities to learn from top industry experts and apply the knowledge to grow their companies.
The program included:
- A 12-week intensive curriculum, specifically tailored to bring their respective brand visions to life.
- Admission to the leadership development program, the “Future of Commerce and Work,” hosted by Emerson Group on site at the Harvard Faculty Club.
- A $35,000 grant.
- Feedback and tools needed to thrive in the CPG category from Maesa leadership, Hairitage founder and CEO Mindy McKnight, Create & Cultivate founder Jaclyn Johnson and motivational speaker and writer Jodi-Ann Burey.
Piyush Jain, Maesa CEO, said, "Over the course of our inaugural #MaesaMagicIncubator program, we have endeavored to accomplish our mission of amplifying the unique voices of beauty entrepreneurs and empowering them to grow their brands. Our goal was to support unparalleled innovation in white spaces that have the capacity to break through and succeed in market. In our 2024 class, we see the will to make magic by delivering products that solve real problems and fulfill unmet consumer needs. Our program stands as a testament that investing in our communities yields shared rewards for us all. This class is an exciting beginning, and we look forward to welcoming more beauty and wellness entrepreneurs who embody Maesa Magic into the program in the near future."
Oshiya Savur, Maesa chief brand officer, said, "We are immensely proud of the graduates of our first #MaesaMagicIncubator program. As a company with entrepreneurial roots and spirit, we understand the challenges that brand founders are facing and our goal has been to give them the right tools, resources, and networking opportunities to scale their brands and make them standout in their respective categories. It was important to us to cultivate a program that met these entrepreneurs at their point of need. From the topics of foundational lectures to the size of cohort, to focusing on deliverables for hands on tracks, each part of this program was designed to give actionable insights to entrepreneurs with a brand that has the potential to truly make an impact.”
