Unilever Announces the Launch of New Brand, Love Beauty and Planet

Unilever has announced the launch of its newest brand, Love Beauty and Planet, a naturally-positioned brand heading to grocery stores, e-commerce sites and natural product retailers in January 2018.

In an article from www.adage.com, Piyush Jain, VP of haircare at Unilever, was quoted saying, "The idea is to create a brand with strong natural and sustainability credentials that also performs well."

4 Things to Know About Love Beauty and Planet

According to the brand:

1. Products are not tested on animals and are made from sustainably-sourced organic ingredients, without silicones, parabens or dyes.
2. Products' fragrances come from ethically sourced essential oils.
3. The packaging is made from 100% recycled plastic and is 100% recyclable. 
4. In order to help cut down on water use, the brand has produced a fast-rinse conditioner.

According to the article, Love Beauty and Planet is something of a demonstration project for the Unilever Sustainable Living Plan and environmental focus championed by CEO Paul Polman.

For the full article, please visit www.adage.com