Social Standards released report of top trending consumer conversation topics in beauty during the pandemic.
The latest Social Standards report released has pinpointed the top trending consumer conversation topics in beauty during the pandemic as of June 2020.
Further reading: 5 Beauty Trends On the Rise
Below we highlighted 6 trends:
- Wearing facemasks led to increase of acne-related concerns
- Self-taught nail product conversation growing
- Prioritization of mascara within context of wearing face masks
- Working from home and exposure to blue light and demand for protective skin care
- On-premise beauty locations
- Environmentally friendly sustainability term within beauty care
