The Anti-wrinkle Products Market to Reach $12.8 Billion by 2027


Anti-aging products have always been a hot commodity in the skin care market, but thanks to what Future Market Insights (FMI) calls "increasing personal investment in self-grooming" the anti-wrinkle products market is expected to reach $12.8 billion by 2027, at a CAGR of 5.8%.

According to the market intelligence company, surging retail availability of a wide range of anti-wrinkle products, coupled with a dramatic rise in the number of brands providing diverse anti-aging products, is projected to play a significant role in the revenue growth of anti-wrinkle products market.

Other FMI findings include:

  • Asia Pacific (excluding Japan) will remain the global leader, followed by North America, Europe and Japan;
  • Creams and moisturizers are expected to remain the most popular anti-wrinkle products; 
  • Celebrity endorsements will have a major influence over consumers purchasing anti-wrinkle products;
  • Organic and naturally sourced anti-wrinkle products will continue to gain popularity among consumers;
  • Branded and premium quality anti-wrinkle products will continue to be popular among consumers; and
  • Anti-wrinkle products touting clean labels will strongly impact the purchasing decision of consumers.

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