Brooklyn + Bailey McKnight Launch Skin Care Brand itk at Walmart

The line offers a range of solutions for all skin needs, from a Clay Color-changing Mask and Nightly Clarifying Serum to a Milk-to-Foam Cleanser and Prebiotic Gel Moisturizer.
The line offers a range of solutions for all skin needs, from a Clay Color-changing Mask and Nightly Clarifying Serum to a Milk-to-Foam Cleanser and Prebiotic Gel Moisturizer.

YouTubers Brooklyn and Bailey McKnight have launched itk (which is an abbreviation of “in the know"), a line of dermatologist-tested skin care essentials co-developed by Maesa, exclusively at Walmart.

The cruelty-free skin care line, inclusive of 15 SKUs for a wide range of skin types and needs, is available in 3,800 Walmart stores nationwide and online on

The line offers a range of solutions for all skin needs, from a Clay Color-changing Mask and Nightly Clarifying Serum to a Milk-to-Foam Cleanser and Prebiotic Gel Moisturizer.

All products are vegan, dermatologist tested, and free from artificial fragrances, sulfates and parabens.   


  • The Milk-to-Foam Gentle Cleanser is a face wash and makeup remover infused with pineapple enzyme, coconut enzymes and pro-vitamin B5 that exfoliates and cleanses the skin while leaving it feeling nourished.
  • The Exfoliating Gel Cleanser uses a blend of AHAs to gently refine skin and help reveal brighter, smoother and more even toned skin. It also includes spirulina extract, which is rich in vitamins and amino acids that help balance the skin.


  • The Deep Moisture Rich Cream is packed with hyaluronic acid to pull moisture in and ceramides to replenish and reinforce the skin barrier. Shea butter helps even out the skin tone for a smoother and more hydrated look.
  • The Prebiotic Gel Moisturizer is formulated with niacinamide, squalene and prebiotics to feed the skin’s microbiome and keep it balanced and looking healthy.
  • The Broad Spectrum SPF 50 Sunscreen Serum is a lightweight serum and moisturizer that contains zinc oxide and antioxidants to protect the skin against UVA and UVB rays, blue light and environmental aggressors like air pollution.

Eye Cream

  • The Day + Night Cream Duo features morning and evening eye moisturizers housed in a convenient split container. The morning moisturizer contains caffeine to help boost tired eyes and vitamin C to brighten and illuminate the eye area. The evening cream incorporates ceramides and ginger root extract to even skin tone and protect the skin’s outer layer.

Toner and Serums

  • The Tri-Acid Toner is formulated with niacinamide and gentle levels of AHAs, BHAs and PHAs to exfoliate, minimize the appearance of pores and brighten dark spots.
  • The Brightening Vitamin Serum is filled with vitamin C, niacinamide, peptides, and omegas 3, 6 and 9. The serum is designed to brighten and even skin tone, help improve skin elasticity and protect the skin from free-radical damage.
  • The Nightly Clarifying Serum reduces dullness and redness while preventing the signs of aging. Designed for people with sensitive skin, the serum blends bakuchiol, a plant-based retinol alternative; azelaic acid; and peptides.


  • The Microneedle Blemish Patches deliver oil-cleaning salicylic acid to reduce the appearance of blemishes, while aloe vera calms the skin. The patches are also infused with hydrocolloid to target bacteria and niacinamide to help brighten dark spots.
  • The Broad Spectrum SPF 30 Sunscreen Setting Mist contains carnosine to help protect the skin from UVA and UVB rays and blue light. Vitamin E helps retain the skin’s moisture, while bisabolol soothes the skin.
  • The Blemish Treatment Mist treats acne on the back, legs and chest. The formulation features a potent blend of exfoliating acids to balance the skin and licorice extract to soothe and brighten the skin.
  • The Clay Color Changing Mask tightens pores and removes buildup with kaolin clay, jojoba seed oil and glycerin. It starts out as a gel so the user can easily spread it over the skin with no mess. Within minutes, it transforms into a decongesting clay mask.


  • The Daily Hair + Skin + Nails are gummy supplements that feature vitamins C, E and D to promote healthy and protected skin, while biotin and folic acid strengthens hair and promotes hair and nail growth.
  • The Daily Clear Skin Gummy is formulated with probiotics, zinc and chlorophyll to purify and clarify the skin as well as protect the skin’s microbiome.

Best known for their popular vlogs that have garnered more than 1.5 billion views on YouTube, the McKnights asked their followers about what they look for in skin care products as the twins conceptualized and formulated the products. They received nearly 1 million responses.

“We hope that with itk we can help rewrite the average skin care routine, making it accessible price wise, and, conceptually, we want our audience to understand what they're applying and why,” said co-founder Bailey McKnight. “For the past two years, we’ve relied on our audience to guide us in this journey in hopes of creating a skin care brand that is truly inclusive for all consumers. Skin care is a personal journey, and we’ve kept this at itk's core since the start."

“We’re so excited to finally launch itk in Walmart, a retailer that our audience knows for its convenience, quality and affordability," said co-founder Brooklyn McKnight, who is a licensed aesthetician. “Together, we want to simplify skin care and help create habits for healthier skin. Life is complicated enough; skin care doesn’t have to be." 

Creighton Kiper, vice president, merchandising, beauty, Walmart U.S. said, "Walmart is committed to expanding its assortment and bringing in new brands that will resonate with our customers. That is why we are so excited to welcome Brooklyn and Bailey's customer-inspired itk line to our growing aisle of high-quality skin care products at accessible prices."

Milk-to-Foam Gentle Cleanser

  • $9.97 per 5 fl oz
  • Ingredients: Water (Aqua/Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Glycerin, Sodium Benzoate, Propanediol, Peg-120 Methyl Glucose Dioleate, Caprylyl/Capryl Glucoside, Sodium Chloride, Glycol Distearate, Laureth-4, Guar Hydroxypropyltrimonium Chloride, Panthenol, Disodium Edta, Sodium Hyaluronate, Bromelain

 Exfoliating Gel Cleanser

  • $9.97 per 5 fl oz
  • Ingredients: Water (Aqua/Eau), Coco-Glucoside, Propanediol, Phenoxyethanol, Xanthan Gum, Ethylhexylglycerin, Sodium Pca, Malic Acid, Glycolic Acid, Aloe Barbadensis (Aloe Vera) Leaf Juice, Lactic Acid, Tetrasodium Glutamate Diacetate, Spirulina Platensis Extract, Trehalose, Sodium Citrate, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate

Deep Moisture Rich Cream

  • $14.97 per 2 fl oz
  • Ingredients: Water (Aqua/Eau), Glycerin, Isohexadecane, Isopropyl Isostearate, Caprylic/Capric Triglyceride, Cetyl Alcohol, Niacinamide, Coco-Caprylate, Silica, Stearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Phenoxyethanol, Cetearyl Alcohol, Behenyl Alcohol, Sodium Peg-7 Olive Oil Carboxylate, Potassium Cetyl Phosphate, Peg-100 Stearate, Aluminum Starch Octenylsuccinate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Tocopheryl Acetate, Panthenol, Cetearyl Glucoside, Butylene Glycol, Ethylhexylglycerin, Sodium Lauroyl Lactylate, Disodium EDTA, Caramel, Sorbitan Isostearate, Polysorbate 60, Hyaluronic Acid, Carbomer, Sodium Lactate, Ceramide NP, Phytosphingosine, Ceramide AP, Polysorbate 20, Cholesterol, Sodium Hydroxide, Xanthan Gum, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Ceramide EOP

Prebiotic Gel Moisturizer

  • $14.97 per 2 fl oz
  • Ingredients: Water (Aqua/Eau), Glycerin, Dicaprylyl Carbonate, Coco-Caprylate, Butylene Glycol, Alpha-Glucan Oligosaccharide, Squalane, Niacinamide, Silica, Cucumis Sativus (Cucumber) Fruit Extract, Aloe Barbadensis (Aloe Vera) Leaf Juice, Chamomilla Recutita (Matricaria) Flower Extract, Lactic Acid, Sodium Hyaluronate, Serine, Biosaccharide Gum-1, Phenoxyethanol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Panthenol, Aminomethyl Propanol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Allantoin, Ethylhexylglycerin, Disodium EDTA, Caprylic/Capric Triglyceride, Urea, Tea-Lactate, Sorbitol, Sodium Lactate, Sorbitan Isostearate, Polysorbate 60, Propylene Glycol, Ethoxydiglycol, Sodium Chloride, Sodium Benzoate, Glucose, Potassium Sorbate, Caramel, Bisabolol

Broad Spectrum SPF 50 Sunscreen Serum

  • $14.97 per 2 fl oz
  • Ingredients: Water (Aqua/Eau), Coco-Caprylate, Glyceryl Oleate Stearate, Peg-8 Stearate, Glyceryl Stearate, Tocopheryl Acetate, Polysorbate 20, Polyhydroxystearic Acid, Panthenol, Benzyl Alcohol, Cetearyl Alcohol, Triethoxycaprylylsilane, Caprylic/Capric Triglyceride, Xanthan Gum, Sorbitan Oleate, Lauroyl Lysine, Sodium Phytate, Dehydroacetic Acid, Carnosine
  • Active Ingredient: Zinc Oxide

Day + Night Cream Duo

  • $14.97 per 0.5 fl oz
  • Ingredients for Day Cream: Water (Aqua/Eau), Glycerin, Propanediol, Hdi/Trimethylol Hexyllactone Crosspolymer, Phenoxyethanol, Sodium Polyacrylate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Squalane, Ascorbyl Glucoside, Caffeine, Sodium Hydroxide, Ethylhexylglycerin, Hydrogenated Lecithin, Hydrolyzed Sodium Hyaluronate, Sodium Phytate, Silica, Sodium Carbonate
  • Ingredients for Night Cream: Water (Aqua/Eau), Glycerin, Caprylic/Capric Triglyceride, C15-19 Alkane, Cetearyl Alcohol, Glyceryl Stearate Se, Squalane, Phenoxyethanol, Cetearyl Glucoside, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Stearic Acid, Allantoin, Panthenol, Bisabolol, Sodium Polyacrylate Starch, Ceramide NP, Ethylhexylglycerin, Arginine, Hyaluronic Acid, Camellia Oleifera Seed Oil, Sodium Hydroxide, Polyglyceryl-10 Stearate, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Hydrogenated Lecithin, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sucrose Stearate, Sodium Lauroyl Lactylate, Glucose, Sodium Carbonate, Zingiber Officinale (Ginger) Root Extract, Ceramide AP, Phytosphingosine, Cholesterol, Xanthan Gum, Carbomer, Ceramide EOP, Tocopherol

Tri-Acid Toner

  • $14.97 per 5 fl oz
  • Ingredients: Aqua (Water/Eau), Lactic Acid, Propanediol, Glycerin, Gluconalctone, Niacinamide, Malic Acid, Salicylic Acid, Chamomilla Recutita (Matricaria) Flower Extract, Phytic Acid, Sodium Citrate, Sodium Hydroxide, Sodium Polyacrylate, Sodium Benzoate, Magnesium Chloride, Citric Acid, Potassium Sorbate, Calcium Gluconate, Calcium Chloride, Sodium Carbonate, Sodium Chloride, Potassium Chloride

Brightening Vitamin Serum

  • $14.97 per 1 fl oz
  • Ingredients: Water (Aqua/Eau), Glycerin, Coco-Caprylate, Caprylic/Capric Triglyceride, Propanediol, Silica, Ascorbyl Tetraisopalmitate, Niacinamide, Ascorbyl Glucoside, Biosaccharide Gum-1, Phenoxyethanol, Polyacrylate Crosspolymer-6, Butylene Glycol, Aminomethyl Propanol, C14-22 Alcohols, C12-20 Alkyl Glucoside, Panthenol, Ethylhexylglycerin, Disodium EDTA, Plukenetia Volubilis Seed Oil, Allantoin, Disodium Phosphate, Sodium Lactate, Carbomer, Sodium Hyaluronate, Potassium Dihydrogen Phosphate, Polysorbate 20, Tocopherol, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7

Nightly Clarifying Serum

  • $14.97 per 1 fl oz
  • Ingredients: Water (Aqua/Eau), Glycerin, Pentylene Glycol, Caprylic/Capric Triglyceride, Simmondsia Chinensis (Jojoba) Seed Oil, Potassium Azeloyl Diglycinate, Polyacrylate Crosspolymer-6, Niacinamide, Biosaccharide Gum-1, Bakuchiol, Butylene Glycol, Propylene Glycol, Panthenol, Tocopheryl Acetate, Disodium EDTA, Sodium Lactate, Urea, Tea-Lactate, Sorbitol, Serine, Lactic Acid, Allantoin, Carnosine, Carbomer, Phenoxyethanol, Sodium Chloride, Polysorbate 20, Sodium Hyaluronate, Sodium Benzoate, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7

Microneedle Blemish Patches

  • $6.97 per 6 count
  • Ingredients: Sodium Hyaluronate, Aqua (Water/Eau), Niacinamide, Aloe Barbadensis Leaf (Aloe Vera) Juice Powder, Butylene Glycol, Salicylic Acid, 1,2-Hexanediol, Pentylene Glycol, Salix Alba (Willow) Bark Extract, Madecassoside, Sodium Dehydroacetate, Centella Asiatica Extract

Broad Spectrum SPF 30 Sunscreen Setting Mist

  • $14.97 per 3.4 fl oz
  • Ingredients: Denatured Alcohol, Coco-Caprylate, C12-15 Alkyl Benzoate, Diethylhexyl 2,6-Naphthalate, Acrylates/Octylacrylamide Copolymer, Water (Aqua/Eau), Phenyl Trimethicone, Tocopheryl Acetate, Bisabolol, Carnosine

Blemish Treatment Mist

  • $14.97 per 3.4 fl oz
  • Inactive Ingredients: Water (Aqua/Eau), Denatured Alcohol, Butylene Glycol, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Glycerin, Mentha Piperita (Peppermint) Oil, Sodium Hydroxide, Glycyrrhiza Glabra (Licorice) Root Extract, Menthol, Tert-Butyl Alcohol, Denatonium Benzoate, Limonene, Linalool
  • Active Ingredient: Salicylic Acid

Clay Color Changing Mask

  • $14.97 per 2 fl oz
  • Ingredients: Water (Aqua/Eau), Kaolin, Cetearyl Alcohol, Glyceryl Stearate, Titanium Dioxide (CI 77891), Glycerin, Cocamidopropyl Betaine, Sodium Lauroyl Glutamate, Phenoxyethanol, PEG-20 Stearate, Cetearyl Glucoside, Iron Oxides (CI 77491), Xanthan Gum, Cellulose Acetate, Acrylates/Ammonium Methacrylate Copolymer, Ethylhexylglycerin, Propylene Glycol Stearate, Simmondsia Chinensis (Jojoba) Seed Oil, Magnesium Stearate

Daily Hair + Skin + Nails

  • $14.97 per 60 count
  • Inactive Ingredients: Glucose Syrup, Sugar, Water, Pectin, Citric Acid, Trisodium Citrate, Vegetable Oil (Coconut), Natural Flavor, Grape Color Extract, Carnauba Wax (to prevent sticking)
  • Active Ingredients: Vitamin A 90 mcg, Vitamin C 80 mg, Vitamin D 15 mcg, Vitamin E 45 mg, Biotin 10,000 mcg

Daily Clear Skin Gummy

  • $14.97 per 60 count
  • Inactive Ingredients: Glucose Syrup, Sugar, Water, Pectin, Citric Acid, Trisodium Citrate, Vegetable Oil (Coconut), Natural Flavor, Grape Color Extract, Carnauba Wax (to prevent sticking)
  • Active Ingredients: Zinc 10 mg, Selenium 125 mcg, Sodium Hyalironate 25 mcg, Sodium Copper Chlorophyllin 25 mg, Probiotics 1 billion cells
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