Muneeb Shah, D.O., one of social media's favorite dermatologist influencers, has launched Remedy, a range of dermatologist developed treatments targeting dark spots, sebaceous filaments/large pores, dry lips and other common ailments.
Remedy
Muneeb Shah, D.O., one of social media's favorite dermatologist influencers, has launched Remedy, a range of dermatologist developed treatments targeting dark spots, sebaceous filaments/large pores, dry lips and other common ailments.
The launch is in line with the rising tide of dermatological-forward beauty, driven by consumers' desire for efficacy and clear education.
Remedy is launching across all of Shah’s social media accounts and to a brand wait list of 22K people. While the dermatologist believes his role constitutes the “match that lights the flame,” Remedy is pursuing "a traditional influencer marketing approach, performance and email marketing, education, and word-of-mouth" to sustain its momentum.
To develop the line, Shah decoded skin care whitespace by "reading through millions of follower comments," as well as through patient interactions, per the brand.
"He noticed continued confusion on how to layer skin care products, products that fall short with certain conditions and products that lead you to compromise your skin care values (i.e. fragrance in moisturizers)," a brand representative explains to Global Cosmetic Industry.
While the dermatologist believes his role constitutes the “match that lights the flame,” Remedy is pursuing "a traditional influencer marketing approach, performance and email marketing, education, and word-of-mouth" to sustain its momentum.RemedyWhat resulted were "all-in-one treatments to solve common skin care issues" that allow consumers to pare down routines and intuitively layer active ingredients.
Remedy is focused on simple solutions and comprises "super stacked, complex formulas that eliminate consumer confusion of having to layer multiple active ingredients."
Initial SKUs include Remedy for Dark Spots ($38), Remedy for Pore Size ($32) and Remedy for Dry Lips ($16).
In addition to his media recognition and Skinpedia skin care advice blog, Shah will be able to tap is ~22 million followers across YouTube, TikTok and Instagram. The dermatologist will bring his science-first ethos to the brand, which is features "education at its core," according to a brand teaser.
"As a prominent dermatologist on TikTok, Dr. Shah believes dermatologists are playing a valuable role in the beauty industry through social media," the brand notes. "Prior to dermatologists being on social media, skin care information was mostly anecdotal consumer experiences. While this is still very valuable, balancing that information with expertise, research and clinical experience gives consumers another point of view. By debunking skincare myths and simplifying medical terminology, dermatologists can provide valuable, medically-backed advice to consumers without the need to visit the doctors office. This is a positive asset to consumers in the beauty space, as it provides them with reliable information and helps them make informed decisions about their skin care routines. Most people don’t have access to a dermatologist and this information helps to guide people in the right direction."
The brand notes that skin care consumers "are cross-referencing their favorite beauty guru with experts on social media to make more informed decisions about their skin health."
This may account for the rapid growth of dermatologist-backed brands, Remedy argues: "People will still rely on non-experts that they trust to recommend products but before purchasing they want to know those products are backed by science. We believe this harmony of research-backed clinical skin care and positive user experiences is the sustainable way forward in this crowded market."
