Shiseido's luxury skin care and makeup brand Clé de Peau Beauté has named Nicole Kidman as its new global brand ambassador.
Beyond her achievements in film, she serves as a UN Women Goodwill Ambassador, advocating for women's empowerment and education, aligning with Clé de Peau Beauté’s mission to inspire confidence and foster positive change.
“We are delighted to welcome Nicole to the Clé de Peau Beauté family,” said Mizuki Hashimoto, chief brand officer. “She exemplifies the belief that Radiance is driven by passion and purpose.”
"I am thrilled to be joining the Clé de Peau Beauté family," said Kidman. "I am inspired by the brand's commitment to celebrate individual beauty across every aspect of a person's life. I look forward to what we can create together."
Shiseido Faces Challenges with 9% Sales Decline in First Half of Fiscal 2025
The move comes amid a time of challenge for parent company Shiseido. The beauty giant reported first half fiscal 2025 net sales of ¥228.2 billion, a drop of 9% year-over-year.
Top challenges included a sales decline in Japan, ongoing weakness in travel retail and China, a "sharp decline" in the Americas amid a significantly diminished environment for Drunk Elephant, and a fragrance sales decline.
