The canine project, a dog beauty plus skincare brand, announces the Oct. 15 launch of FURVIVE Restorative Shampoo + Conditioner + Body Wash, an all-in-one, skin-first approach to dog bath care.
Created by skincare expert Jan Sprung and Nancy Novograd, owner of New York-based animal talent agency All Tame Animals, FURVIVE offers a new level of skincare thinking to dog shampoo.
According to a research report published by Spherical Insights & Consulting, the Global Pet Skin Coat Care Products Market Size is projected to grow from USD 5.8 Billion in 2025 to USD 16.1 Billion by 2035.
Rising pet humanization and awareness of animal hygiene are creating opportunities for manufacturers to develop premium, natural, specialized skin and coat care products addressing allergies, dryness, odor, shedding, and sensitive skin.
At the heart of FURVIVE is Copaiba, a Brazilian botanical derived from the resin of Copaifera trees and an ingredient still relatively new to dog skincare.
Copaiba powers the canine project’s proprietary COPAIBOPLEX and pairs with an impressive lineup of ingredients familiar from premium human skincare: Niacinamide (Vitamin B3), Hyaluronic Acid, Panthenol (Vitamin B5), Oat Kernel, Aloe Vera, Shea Butter, and Argan Oil.
During application, FURVIVE starts as a rich, concentrated gel that stays where you apply it, then transforms into a thick lather that works through the coat to lift away dirt, impurities, and unwanted odor.
FURVIVE is pH-balanced for canine skin and made with plant-based, vegan ingredients. It is formulated without sulfates, parabens, phthalates or PEGs; is cruelty-free and made in the USA; and is suitable for puppies eight weeks and older and all coat types.
According to a research report published by Spherical Insights & Consulting, the Global Pet Skin Coat Care Products Market Size is projected to grow from USD 5.8 Billion in 2025 to USD 16.1 Billion by 2035.
This development is driven by the top 5 companies leading the way in the pet skin and coat care product market:
- Virbac
- Beaphar
- Nestlé Purina PetCare
- Mars Petcare
- Zoetis
Rising pet humanization and awareness of animal hygiene are creating opportunities for manufacturers to develop premium, natural, specialized skin and coat care products addressing allergies, dryness, odor, shedding, and sensitive skin.
