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L’Oréal Teams Up Against Street Harassment

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L’Oréal Paris has teamed up with Hollaback! for Stand Up, a new effort aiming to disrupt the dynamic of street harassment by encouraging individuals to intervene when witnessing it.

L’Oréal Paris and Hollaback! have partnered for Stand Up, a program targeting street harassment and aiming to train one million people to stand against it before the end of 2021.

Previously: L’Oréal Among 2020 World's Most Ethical Companies

The effort hopes to disrupt the dynamic by encouraging individuals to intervene when witnessing street harassment, as well as building a culture where street harassment is seen as unacceptable behavior.

Leveraging Hollaback!’s Five D methodology, Stand Up will train people to safely intervene when they experience or witness harassment in public spaces.

The Five D’s:

  • Distract
  • Delegate
  • Document
  • Direct
  • Delay

To take the training, visit ihollaback.org.