L’Oréal Paris has teamed up with Hollaback! for Stand Up, a new effort aiming to disrupt the dynamic of street harassment by encouraging individuals to intervene when witnessing it.
Photo courtesy Hollaback!'s Instagram (@ihollagram)
L’Oréal Paris and Hollaback! have partnered for Stand Up, a program targeting street harassment and aiming to train one million people to stand against it before the end of 2021.
Previously: L’Oréal Among 2020 World's Most Ethical Companies
The effort hopes to disrupt the dynamic by encouraging individuals to intervene when witnessing street harassment, as well as building a culture where street harassment is seen as unacceptable behavior.
Leveraging Hollaback!’s Five D methodology, Stand Up will train people to safely intervene when they experience or witness harassment in public spaces.
The Five D’s:
- Distract
- Delegate
- Document
- Direct
- Delay
To take the training, visit ihollaback.org.
