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Love Beauty & Planet Announces 2030 Sustainability Plan

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The aluminum refillable launched in early 2021 at Target, both in-store and online.

Unilever’s Love Beauty and Planet brand has announced its 2030 Global Sustainability Commitments and has launched its first aluminum refillable hair care.

Related: Pact Tackles Beauty Retail Waste

Love Beauty and Planet's Global Sustainability Commitments include:

  • 100% recyclable, refillable or compostable products and packaging by 2030.

    • All packaging will be made with 100% recycled materials.

    • Continue to invest in recycling access and collection across all markets where the brand operates.

  • Net zero emissions by 2030 from sourcing to sale

    • Explore additional nature-based solutions to protect and regenerate land, forests and oceans.

The aluminum refillable bottles are available in the brand's Coconut Water & Mimosa Flower and Murumuru Butter & Rose, both online and in-store at Target. The 32 oz refills are made from 100% post-consumer recycled content.

Sonika Malhotra, co-founder and global brand director at Love Beauty and Planet, said, “Since our launch in 2018, we’ve been on a journey to help make you and the planet cleaner, greener and more beautiful. As a brand that means taking strong steps in our business and setting big audacious ambitions, while celebrating and championing all the small actions anyone can take for a more sustainable future. We’re focused on making thoughtfully crafted beauty accessible to everyone, but we know there is a lot more work to do. We’re proud to continue driving benevolent innovation within our portfolio, championing Unilever’s climate commitments and pushing ourselves to go further where we can.”