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Olaplex Names JuE Wong CEO

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“Olaplex has emerged as one of the largest independent hair care brands in the world, and I am thrilled to be joining at such an exciting time for the business,” said Wong.

Olaplex, which was recently acquired by Advent, has appointed JuE Wong as CEO, effective immediately. Wong previously led Moroccanoil and Elizabeth Arden.

“Olaplex has emerged as one of the largest independent hair care brands in the world, and I am thrilled to be joining at such an exciting time for the business,” said Wong. “The brand has successfully differentiated itself and is widely recognized among hair care professionals for creating the bond-building category. I look forward to working with the entire Olaplex team to deepen the brand’s strong customer recognition globally and further develop its ability to speak and sell to consumers directly.”

“We are honored to announce JuE as CEO of Olaplex,” said Tricia Glynn, a managing director at Advent. “She is a dynamic and experienced leader with a deep knowledge of the lifestyle and beauty industry. Her successful track record of delivering consistent results for brands seeking to grow market share, expand globally and build enduring consumer relationships makes her the right person to drive Olaplex’s ambitious growth plan.”