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Shiseido Opens Life Quality Beauty Center in Singapore

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Shiseido Company, Limited (Shiseido) has opened its Shiseido Life Quality Beauty Center in Singapore.

The center is dedicated to providing makeup advice to those with skin concerns such as discoloration (like birthmarks and vitiligo), skin unevenness (scars and burns) and appearance changes due to cancer treatment. It promotes activities coming out of the company’s Ginza, Tokyo headquarters; Shiseido has also opened centers in Shanghai, Hong Kong and Taiwan.

Related: Shiseido Starts 2019 Strong

Additionally, the Singapore center will see the release of 12 colors in the Shiseido brand’s Perfect Cover Foundation MV series, including five new colors in addition to the original seven launched in 2017. The Perfect Cover Foundation range uses light technology to cover various skin problems.