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Is Anastasia Beverly Hills in Trouble?

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A new report shows that Anastasia Beverly Hills' sales woes may impact the business long-term.

Just last year Anastasia Beverly Hills received a minority investment from TPG Capital, which was rumored to value the company at about $3 billion. Now, Financial Times is reporting that the brand "has been downgraded by Fitch Ratings," citing "disappointing revenues and declining sales."

Anastasia Beverly Hills experienced a sales drop of 8% last year, with a 30% decline in revenue in Q1 2019, according to the report. 

Fitch reportedly questioned the long-term health of the brand due to management being potentially unable to turn the brand around.

Anastasia Beverly Hills has been a perennial target of acquisition rumors as other independent brands such as Kylie Cosmetics, Glossier and IT Cosmetics have boomed and explored various growth options, including minority investments and strategic buyers.