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Experienced Capital Invests in French Concept Oh My Cream!

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@ohmycream/ via Facebook.com

Experienced Capital has invested in Oh My Cream!

Founded by recent business school graduate Juliette Lévy in 2013, Oh My Cream! Is a beauty concept store carrying clean beauty brands including Tata Harper, Ilia and RMS Beauty, as well as an eponymous in-house skin care range. Along with e-commerce, the it operates several stores across France (primarily in Paris).

Experienced Capital specializes in minority or majority investments with or without leverage effect, for companies with values ranging from €10M to €100 million. Its portfolio includes Swedish skin care brand L:A Bruket, which, in March 2019, became the firm’s first cosmetics brand.

Details of the transaction, which took place July 2019, have not been disclosed.