[video] A COVID-19 Beauty Marketing Plan

May 20th, 2020

Jeb Gleason-Allured

Beauty brands are rethinking marketing and engagement strategies in real time. What steps should they be taking?

Beauty brands are rethinking marketing and engagement strategies in real time. What steps should they be taking?

COVID-19 has heightened the need for nimble marketing strategies that can leverage near-term wins and build longer term consumer engagement. We recently spoke to Sheri Koetting of MSLK about her latest report, "9 COVID-19 Marketing Efforts for Your Brand," as well as insights into the state of beauty at this unusual moment.

Metal Mania at ICONS|ICS with New Collection of Metal Tip Packaging

Metal Mania at ICONS|ICS with New Collection of Metal Tip Packaging

Elevate your packaging with metal tip applicators & metal rollerballs. Explore ICONS|ICS’ metal-tip tube and wand range, including the newest shapes and styles providing cooling and massaging effects. Perfect for eye, lip, face and brow formulations.

Incos Global 2024 Thumbnail

9 Top Trends + 30 Beauty Insights from in-cosmetics Global 2024

Nearly 200 new launches were on display at in-cosmetics Global, held April 16-18, 2024, in Paris. Here, we've captured some of the top trends we spotted — but this is merely a sampling.

IU’s first campaign will debut in April 2024.

Estée Lauder Names Korean Singer & Actress IU Global Brand Ambassador

As the first Korean global brand ambassador for Estée Lauder, IU will be featured in campaigns for the brand’s hero franchises, Advanced Night Repair and Double Wear.

From L: Anju Majeed, Ph.D., and Shaheen Majeed

Anju Majeed, Ph.D., and Shaheen Majeed Step into Executive Roles at Sami-Sabinsa Group

Manzanita Capital first invested in Space NK in 2002.

Report: Manzanita Capital Seeking Space NK Sale?

The private investment firm previously explored a sale of Space NK in 2018 advised by Goldman Sachs.

'Immunocologie is your skin care’s foundation for well-being, healthy skin,' says Immunocologie Skincare founder, Karen Ballou. 'Consequently, Immunocologie’s holistic approach to skin health is consistent with Blue Zones principles of living better longer.'

What Makes a Skin Care Brand Blue Zone-worthy? Immunocologie Knows...

As part of the partnership, select Immunocologie products (the Vital Clay Mask, Vital Ionic Mist and self-heating Lava Mask) have been featured online alongside other Blue Zones-endorsed products including longevity foods and beverages.

Jessica Alba will shift her creative energy to new endeavors after a successful fourth quarter.

Jessica Alba Steps Down as Chief Creative Officer at The Honest Company

Alba will continue to provide her support and leadership as a member of Honest’s board of directors.

Cyklar founder Claudia Sulewski said, 'I was a longtime fan of The Center's brands and couldn't believe my luck when I hit it off with Ben Bennett. Joining this family is a dream come true, and I'm eager to learn and grow Cyklar with their expertise.'

The Center Invests in Cyklar to Expand Product Offerings

The Center will help the brand to expand its offerings, focusing on new products and the evolution of Cyklar to meet the ever-changing needs of consumers.

U.S. private equity giant Blackstone Inc. would reportedly try to provide debt financing to take L’Occitane private.

Report: L’Occitane Owner Exploring Another Attempt to Take Company Private

Reuters now reports that Geiger is "in advanced discussions with investors and lenders" about a potential deal that could be announced in just a few days.

The funding round was led by a16z crypto and The Estée Lauder Companies' New Incubation Ventures (NIV).

Kiki World Announces $7M Funding Round from The Estee Lauder Companies

Kiki looks to build consumer brands as dynamic platforms, with products and experiences created by and rewards shared with the communities that use them.

In March, Puig reported that full-year 2023 sales increased 19% to €4.3 billion.

Puig Seeking to Raise $3B in IPO: UPDATE

Funds will be used to "refinance recent acquisitions of additional ownership in the prestige fragrance label Byredo and Charlotte Tilbury brands," while setting the company up for future acquisitions and expansions in Asia Pacific and skin care.