COVID-19 has heightened the need for nimble marketing strategies that can leverage near-term wins and build longer term consumer engagement. We recently spoke to Sheri Koetting of MSLK about her latest report, "9 COVID-19 Marketing Efforts for Your Brand," as well as insights into the state of beauty at this unusual moment.
[video] A COVID-19 Beauty Marketing Plan
May 20, 2020
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Beauty brands are rethinking marketing and engagement strategies in real time. What steps should they be taking?
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China is the Next Big Opportunity for American Indie Beauty Brands — Taobao China Holding Limited
HatchBeauty Brands on Building a Rapid Response Playbook — HatchBeauty Brands
Fulfilling the Dream of More Natural Sunscreens — Ashland Specialty Ingredients
A New and (Dramatically) Improved Argireline® Peptide — Lubrizol Life Science
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