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Glossybox North America Gets New CEO and First TV Campaign

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Britta Fleck, president and managing director of Glossybox North America.

Glossybox, which named a new CEO late last year, has appointed Britta Fleck as president and managing director of Glossybox North America. The company recently launched its first television commercial in the United States and added Adore Cosmetics to its subscription service.

Fleck has been with the company since its 2011 launch, previously serving as since the company launched in 2011.

"Having been the SVP global brand relations at the Glossybox headquarters for over three years, I plan to bring a unique global perspective on beauty to this new appointment," said Fleck. "My core focuses will be strengthening our business in the U.S. market as well as managing Glossybox's overall positioning."