Consumers & Markets

From layered scents to theme-inspired nails and eye makeup, these four trends are expected to drive momentum across beauty.
Scent Stacking to Glitchy Glam: Pinterest Predicts Cosmetic and Fragrance Trends for 2026
From layered scents to theme-inspired nails and eye makeup, these four trends are expected to drive momentum across beauty.
Dec 18th, 2025
Spending on necessities like food continues to take priority, and elevated prices are eroding the consumer’s discretionary spending ability.
BFCM Week Sees 2% Dollar and 5% Unit Decline from 2024
This season, ChatGPT is working overtime, having recently launched a new shopping research feature that creates buyer’s guides from relevant sources online.
What is AI Recommending this Holiday Season + Expert Advice on Leveraging AI Algorithms
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Brands should consider how virality can become a strategy and how discovery-driven content can strengthen brand curiosity and engagement.
Top 10 Beauty Brands Across Categories According to Spate
Beauty brands that saw the most significant change in popularity in 2025 span K-beauty leaders like Medicube and Dr. Melaxin, fast-rising hair brands such as Based Bodyworks, Wavytalk and Tymo and trend-driven brands like Rhode Skin and Sacheu Beauty.
Dec 17th, 2025
Unica's Triple-Mix Bottle: Effortless Dispensing for Multi-Formula Products
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Unica's Triple-Mix Bottle: Effortless Dispensing for Multi-Formula Products
Unica Packaging’s Triple-Mix Bottle is a new three-chamber packaging designed to simplify the delivery of complex multi-formula products. The Triple-Mix Bottle uses a unique single pump design that ensures effortless dispensing of your multi-formula product.
Nov 4th, 2025
In October 2025, L'Oreal's nabbed the license for Gucci beauty products from Coty, via the acquisition of Kering's beauty holdings.
Leadership Shake-Up at Coty: CEO Sue Nabi and JAB Chairman Peter Harf Reportedly Set to Depart
Nabi, a L'Oreal veteran, joined Coty in June 2020.
Dec 15th, 2025
According to Danielle Louise, beauty expert at Fresha, the global data points to one clear pattern: “Warm, sweet, comfort-driven fragrances—vanilla, caramel, marshmallow, amber—are dominating every market. These scents feel nostalgic, they last for hours and they’re incredibly wearable. Celebrity brands are tapping into that shift perfectly.”
Gen Z Stars vs. Classic Icons: The Celebrity Fragrance War on the TikTok Battlefield
Danielle Louise, beauty expert at Fresha, said, “We’re seeing the same pattern across the United States, United Kingdom, Europe and Australia—the celebrity fragrance space is no longer defined by traditional luxury perfume. It’s driven by TikTok influence, comfort-led scent profiles and highly engaged fanbases. Celebrity perfume is having a global resurgence.”
Dec 10th, 2025
The transaction will be funded with L’Oréal’s available cash and credit lines. Closing is expected by Q1-2026 and remains subject to customary regulatory approvals.
L’Oreal Groupe Makes Additional 10% Stake in Galderma Group AG
The transaction brings L’Oréal ownership of Galderma’s share capital to 20%.
Dec 8th, 2025
In 2025, Circana expects that Q4 prestige fragrance sales will post low single-digit growth and once again exceed $4 billion in the U.S.
2025 Holiday Spending Predictions On Par with Last Year, While Beauty Finds Steady Growth
Circana has released its 2025 U.S. Holiday Purchase Intentions report, revealing what's fueling this year's holiday retail spending with additional key insights on how fragrance will fare.
Dec 5th, 2025
Notable is the revised fiscal guidance for 2025, where prior net sales were at $12.0 billion to $12.1 billion. Net sales have been adjusted to reflect their growth at approximately $12.3 billion.
Ulta Beauty's Steady Momentum: Company Sees $2.9B in Net Sales for Q3
Ulta Beauty has released its Q3 and nine-month results for 2025, showing steady momentum as the company begins to execute its Ulta Beauty Unleashed Strategy.
Dec 5th, 2025
For the total season between November 1 and November 28, Adobe reports $123.17 billion spent, a 7.2% increase YOY. For mobile spending, Adobe reports $65.5 billion, a 7.1% increase YOY, and for BNPL, a total of $9.0 billion, representing an 8.6% increase YOY.
770% Increase in AI-Driven Traffic and BNPL Mobile Payment Options Drive Holiday Season Spending
Adobe has released its 2025 holiday shopping data, highlighting the rise of mobile spending, BNPL shopping methods and the rapid acceleration of AI-driven traffic.
Dec 1st, 2025
Milk Makeup continued to grow its consumption in the United States but faced a more challenging comparison against last year’s exceptionally successful launches.
Waldencast Announces $66.8M in Net Revenue in Q2 2025
Waldencast reports $66.8 million in net revenue for Q2 2025 and $132.3 million in net revenue for H1 2025, highlighting the performance of Obagi Medical and Milk Makeup.
Nov 26th, 2025
The report provides readers with valuable insights into the top brands, products and trends in skin care right now.
Charm.IO Unveils Top Skin Care Trends on TikTok
Charm.IO's newest report covers valuable insights into the top brands, products and trends in skin care happening on TikTok Shop.
Nov 21st, 2025
An increasingly informed consumer base, growing awareness of year-round SPF use, and ongoing innovation from brands and suppliers in the industry are driving category growth.
365 Days of SPF: Sun Care Shines Year-Round
Growing consumer awareness opens up opportunities beyond traditional seasonal and format conventions.
Nov 3rd, 2025