Consumers & Markets | Global Cosmetic Industry

An increasingly informed consumer base, growing awareness of year-round SPF use, and ongoing innovation from brands and suppliers in the industry are driving category growth.

365 Days of SPF: Sun Care Shines Year-Round

Growing consumer awareness opens up opportunities beyond traditional seasonal and format conventions.

'Consumers are no longer just dabbling in supplements—they increasingly believe in the power of ingestibles to influence skin, scalp, and overall beauty outcomes,' says Lorne Lucree, founder, Quiet Coyote. 'The next step is ingredient alignment: the same actives delivered through both a topical serum/cream and an ingestible capsule/powder, sending a unified signal of support to the body.'

2026 Beauty Preview: from Neuro Skin Aging to Cautious Shoppers

Sephora remained the No.1 favorite beauty shopping destination, gaining 2-points of mindshare sequentially. Ulta remained No. 2, and Target appeared at No. 3 (in line with its historic trend).

Teen Wallets Declining as Sephora, Ulta and Target Remain Fan-Favorites

DC finds that the beauty category and its subcategories have remained resilient. A continued resurgence in strategic activity by major players and ongoing global transactions signal a healthy and growing category for the future of beauty worldwide.

The Future of Beauty M&A: Insights and Trends for 2025-2026

DC Advisory discusses how global mergers and acquisitions (M&A) are shaping the future of beauty.

Lumson strides into the future with FREE, its new metal-free pump

Lumson strides into the future with FREE, its new metal-free pump

Lumson strides into the future with FREE, its new metal-free pump notable for excellent technical performance, effortless comfort, reliable unchanging accuracy even in the long-term, and it has already earned the prestigious RecyClass certification

Beauty sales gains are being led by a 2% jump in shopping trips and an 8% rise in spend per visit. Units are also up 2.6%.

Beauty is Booming: 4 Takeaways from NielsenIQ's 'State of Beauty 2025' Report

North American online sales are up 21%, Asia Pacific up 20% and Europe up 10%, nearly twice the rate of its overall market growth.

While a product’s ability to deliver multi-use benefits is important to 18% of women, only 9% of male respondents found multi-use to be important.

What Women (and Men) Really Want from Their Facial and Body Skin Care Products

While a product’s ability to deliver multi-use benefits is important to 18% of women, only 9% of male respondents found multi-use to be important.

Sixty-six percent of women would be very likely to try a product that claimed to improve their scalp health in a new way (with 25% saying they would be somewhat likely).

What Consumers Want from Scalp Care: New Data

From microbiome support to longevity-promoting care to exosome-based serums, consumers are eager for new, effective solutions.

Women's fragrances and high-concentration formats have driven significant growth in 2025.

Beauty’s 2025 Winners and Losers (So Far); PLUS: New Advisory Voices

From mass brands to minis to hair treatments, the market is sending a message about shopper sentiment.

Don't sweat it: brands and emerging ingredients now offer enhanced protection from the elements, from heat to pollution to mechanical stress.

Brands Are Turning Up the Heat on Hair Protection: Prevention Over Repair

Defensive care focused on UV, pollution, chemical, heat and mechanical damage is escalating amid a hair wellness boom.

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Arbelle introduces a framework for profitable beauty personalization

Leading brands are already cashing in on personalization. Discover Arbelle’s step-by-step framework showing how beauty AI delivers loyalty, higher conversions, and data insights that fuel profitable brand growth.

'Charlotte Tilbury is a global icon in the beauty industry—her innovation, artistry and digital-first approach make her a perfect fit for Amazon Premium Beauty,' said Melis del Rey, reneral manager, health and beauty, Amazon U.S. stores.

Charlotte Tilbury's Magic Comes to Amazon Amid Massive US Push

For the first time on Amazon Premium Beauty, customers can use "Shop the Look" videos to purchase products directly from tutorials.

One in four women aged 35–65 feel misrepresented by the beauty industry

Bluemercury's "Up Next" Campaign: Redefining Beauty for Women 40+

Bluemercury is hosting "Up Next: The Anniversary Event" from September 18–28, 2025, introducing 15 new brands, including Byredo, Dr. Whitney Bowe and Element Eight.

Sensitive skin prevalence has risen significantly over the past two decades.

Is the Urban Jungle Wrecking Our Faces? Galderma Science Says Yes

Sensitive skin faces a triple threat: inflammation, oxidative stress and environmental damage.