Native Expands Product Offering with Body Wash and Soap Launches

Dec 17th, 2018

Audrey Latimer

Native Deodorant is expanding beyond its namesake with the launch of its Native Bar Soap and Native Body Wash.

According to Native, the new soap and body wash contain shea butter and coconut oil, and were made without sulfates, parabens and phthalates. Additionally, the new products are vegan and cruelty-free.

Native Bar Soap and Native Body Wash are both available in a variety of scents, including Coconut & Vanilla, Lavender & Rose, Cucumber & Mint, Eucalyptus & Mint, Citrus & Herbal Musk and Unscented.

www.nativecos.com

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

Beauty 2023-2026: Category Blur & Continued Growth

PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.

Byoma Body Debuts

Byoma Body has debuted with nine products.

la V. has created Veauty, a new category in the industry to help women understand the need for vulva skin care while fostering body literacy and knowledge around the topic.

say la V. Intimate Skin Care Brand Launches

The brand features thoughtfully developed and doctor-tested skin care offering products for a noticeably soft, nourished and fresh vulva.

All-in-one Skin Microbiome Sampling & Analysis for Beauty Brands

All-in-one Skin Microbiome Sampling & Analysis for Beauty Brands

How new tools and platforms are optimizing beauty efficacy for cosmetic formulations and personal care products.

The hand and body wash is said to soften and scent the skin.

Mauli Rituals x Dishoom Launch Hand & Body Wash

The fresh hand and body wash features essential oils of uplifting bergamot, reposeful jasmine, sandalwood, refreshing lime, sweet orange and herbal accents.

The Plant Milk Cleansing Bars, infused with plant-based milks to provide 24-hours of nourishment and the all-day soft skin.

Dove Enters Premium Bar Space With Launch of Plant Milk Cleansing Bars

Dove Plant Milk Cleansing Bars are pH-balanced and as mild as water, made with 100% gentle cleansers and formulas that are also 98% biodegradable.

The Showerhead Filter includes the showerhead and filter, plumbing tape and a wrench.

Act+Acre Launches Showerhead Filter to Improve Scalp & Hair Health

The Showerhead Filter is made to remove chlorine, heavy metals and other contaminants from your shower.

From digitized product development tools to a laser focus on efficacy to an appreciation for minimalism and emotional well-being, brands have more tools than ever at their fingertips to succeed in beauty in 2024 and beyond.

8 Rules for Beauty Innovation in 2024 & Beyond

With competition from established multinationals, new challengers and indie brands scaling up success in a crowded marketplace requires discipline and emerging best practices.

Everyone scrutinizes themselves, but not every consumer wants to undergo professional/aesthetic treatments or procedures. New data points to consumers' desire for professionally inspired at-home beauty innovation.

Lift & Tuck: Consumer Attitudes Toward Aesthetic Procedures

How emerging consumer attitudes point to at-home and topical solutions inspired by professional procedures.

“We want to empower people to feel confident in their own skin, even during moments when life, well, stinks,” said Vineet Kumar, CEO of Native. “We’ve found that consumers are having to solve for normal body odor with compensating behaviors like multiple showers, changing clothes in the middle of the day, keeping distance from others, or using products that are not designed to address odor at the source.'

Native Tackles Whole-body BO

Variants include Coconut & Vanilla, Cucumber & Mint, Lilac & White Tea, and Unscented (stick only).

Founded in 2012, The Honey Pot Company was an early leader in the revamping of feminine care products, including the hygiene, menstrual, consumer health and sexual wellness categories.

Compass Diversified Takes Majority Stake in The Honey Pot Company

Founded in 2012, The Honey Pot Company was an early leader in the revamping of feminine care products, including the hygiene, menstrual, consumer health and sexual wellness categories.