Nielsen & NPD Name Maybelline Eye Products Top Launches of 2019

May 28th, 2019

Audrey Latimer

Maybelline New York Tattoo Studio Sharpenable Gel Pencil

Maybelline New York Tattoo Studio Sharpenable Gel Pencil

Recent data from Nielsen and The NPD Group has found Maybelline New York to be the top mass makeup brand in the eye category.

The data found:

#1 New Brow Launch of 2019

Maybelline New York Tattoo Studio Brow Pomade^a: A long-wearing, waterproof pomade formula meant for 24 hours of smudge- and transfer-free wear. Available in eight shades.

#1 New Liner Launch of 2019

Maybelline New York Tattoo Studio Sharpenable Gel Pencil^b: A waterproof, smudge and sweat resistant eye pencil formulated to last up to 36 hours. Available in eight shades.

Footnotes:

^aBased on Nielsen and NPD data for unit sales of brow products launched in measured market retailers in the period from 12.1.18 through 3.23.19.

^bBased on Nielsen and NPD data for unit sales of eyeliners launched in measured market retailers in the period from 12.1.18 through 3.23.19.

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