The global color cosmetics market benefits from consumers looking to satisfy their need for self-expression both on and offline. Brands are leveraging this trend with innovative product development and targeted strategies.
The makeup innovation drivers include:
- Multi-product looks
- Palette power
- Sensory boost
- Brow rituals
- Get the glow
- Disruptive inclusivity
For an in-depth look at all six makeup innovations, check out the January 2019 digital edition.
Imogen Matthews is a consultant to in-cosmetics. For more information, contact www.imogenmatthews.co.uk.
![According to the Personal Care Products Council, 'Between 1990 and 2022, the [U.S.] personal care products industry generated a trade surplus every year, reaching $2.6 billion in 2022...'](https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2025/08/adobestock-353393403.MryFiCWzOJ.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
