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The Top 10 Brands Dominating Social Media in May 2019

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Cherry Pick specializes in tracking engagement and "valuable expressions of intent to purchase beauty products" on social media. The company reportedly tracked engagement such as "I Want This!" and "Need!" and compiled "The Cherry on Top Beauty Report" for May 2019. 

May 2019's Top 10 Color Cosmetics Brands

  1. ColourPop Cosmetics
  2. Anastasia Beverly Hills
  3. Benefit Cosmetics
  4. Fenty Beauty
  5. Jeffree Star Cosmetics
  6. Huda Beauty
  7. MAC
  8. Kylie Cosmetics
  9. Too Faced
  10. Urban Decay

Top Color Cosmetics Claims, Benefits and Ingredients

Blush

  • Claim: Dermatologist-tested
  • Benefit: Long-wearing
  • Key ingredient: BHA

Bronzer

  • Claim: Cruelty-free
  • Benefit: Long-wearing
  • Key ingredient: Coconut

Eyeshadow

  • Claim: Vegan
  • Benefit: Long-wearing
  • Key ingredient: Chamomile

Eyebrow

  • Claim: Clean
  • Benefit: Waterproof
  • Key ingredient: Castor oil

Foundation

  • Claim: Petrolatum-free
  • Benefit: Long-wearing
  • Key ingredient: Hyaluronic acid

Concealer

  • Claim: Vegan
  • Benefit: Budge-proof
  • Key ingredient: Shea 

Lipstick

  • Claim: Cruelty-free
  • Benefit: Long-wearing
  • Key ingredients: Peptides

Lip Liner

  • Claim: Cruelty-free
  • Benefit: Long-wearing
  • Key ingredient: Peptides

Top Products 

  • Cheek category: Dream Glow Kit—Anastasia Beverly Hills 
  • Eye category: Super Shock Shadow—ColourPop Cosmetics
  • Face category: I Am Magic Velvety Matte Foundation—Juvia's Place
  • Lip category: Liquid Lipstick—Anastasia Beverly Hills