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Top 10 Beauty Influencer Rich List, 2021

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Huda Kattan has taken the spot of richest beauty influencer. Photo: Cosmetify.

Cosmetify has released its 2021 Beauty Influencer Rich List, to find out how much some of the biggest names in beauty could be earning from their social channels.

Related: Multicultural Consumers Set to Drive Beauty Growth

Cosmetify factored in three social platforms: YouTube, Instagram and the newly added Tik Tok.

Top 10 Beauty Earners

(Combined Instagram, Tik Tok and YouTube earnings per post.)

  1. Huda Kattan: $165,402

  2. James Charles: $150,733 (The ranking comes as Charles has been hampered by accusations of inappropriate communications with minors, demonetization from YouTube and a cut in ties with Morphe.)

  3. Bretman Rock: $74,620

  4. Mari Maria: $72,873

  5. Jeffree Star: $64,213 (Star has also been cut loose by Morphe following the surfacing of racist videos.)

  6. Yuya: $63,894

  7. Nikkie Tutorials: $55,759

  8. Bethany Mota: $32,152

  9. Bianca Heinicke: $31,875

  10. Camila Coelho: $31,264

Top 5 Youtube Beauty Earners

(Estimated YouTube earnings per video.)

  1. James Charles: $25,520

  2. Safiya Nygaard: $22, 593

  3. Rachel Levin: $18,340

  4. Bethany Mota: $16,693

  5. Jeffree Star: $15,799

Top 5 Instagram Beauty Earners

(Estimated Instagram earnings per post.)

  1. Huda Kattan: $158,515

  2. James Charles: $89,711

  3. Mari Maria: $56,651

  4. Yuya: $53,111

  5. Bretman Rock: $51,424

Top 5 Tik Tok Beauty Earners

(Estimated Tik Tok earnings per post.)

  1. James Charles: $35,502

  2. Mari Maria: $13,100

  3. Bretman Rock: $8,902

  4. Anna O'Brien: $7,600

  5. Victoria Lyn: $4,301