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Ariana Grande Launches Clean Fragrance, God is a Woman

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Grande's new scent comprises more than 90% natural materials.

Ariana Grande has launched God is a Woman eau de parfum, a fragrance developed with Luxe Brands. The scent comprises 91% naturally derived clean ingredients and is vegan and cruelty-free. A contribution from every qualifying purchase of the fragrance will be donated to ocean clean up initiatives around the world. 

The scent has launched exclusively on Ulta.com and in Ulta Beauty stores nationwide. The global retail rollout will include Shoppers Drug Mart Europe (Canada); Douglas (Europe); Boots, Superdrug, The Perfume Shop and The Fragrance Shop (United Kingdom); and My Chemist (Australia).

The scent was formulated by Robertet perfumer Jerome Epinette. (Read Epinette's thoughts on fragrance ingredients in this 2013 Perfumer & Flavorist+ magazine feature.) Notes include ambrette and juicy pear, orris and Turkish rose, and Madagascar vanilla creamy cedarwood.

Epinette noted, "God is a Woman presents an unprecedented duality in fragrance—an incredibly simple perfume structure built around some of the most coveted and exquisite natural materials available to me as a perfumer—specifically ambrette and orris. The way we crafted the scent represents what I feel is the future of perfumes; simplicity and luxury anchored to nature." 

Since launching her first scent in 2015, Grande's fragrances have reportedly generated $750 million in sales. Previous launches include Thank U Next and R.E.M

The packaging features translucent lavender glass encased in a stone-like holder and a creamy white cap. The secondary package shows Grande wrapped in florals.

"I'm beyond thrilled to celebrate the release of our first ever clean fragrance," said Grande. "We have, of course, been cruelty free but taking this next step moving into clean, with responsibly sourced materials and vegan ingredients, is something we are all very proud of. I really adore this fragrance and hope it makes everyone wearing it feel beautiful and empowered."

"God is a Woman is a true representation of Ariana's powerful message to her fans," said Noreen Dodge, chief marketing officer of Luxe Brands. "The alluring fragrance and brand marks an evolution of the franchise into clean beauty. The brand has always been cruelty free and uses the highest quality ingredients however, we are looking to transition our packaging across the entire line to more sustainable materials. Industry leaders across many categories are thoughtfully and intentionally taking these steps and you will continue to see exciting changes over time across the franchise."

"I continue to be impressed by Ariana's close relationship with her fans, and her hands-on approach in developing unique scents they will love and authentic campaigns they will gravitate toward," said Tony Bajaj, CEO of Luxe Brands. "From the fragrance notes to the sustainably sourced materials used in the packaging, Ariana was at the helm of the creative process behind God is a Woman. Luxe Brands is honored to once again partner with such an influential icon."

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