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Brite Hair Announces New Walmart Launches

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Brite Hair's bleach is said to protect and repair the hair as it lightens.

Brite Hair is launching two bleach kits and four hair toners, available at Walmart.com. 

Related: Nuwen Develops Dry Shampoo and Styling Powder Concepts

Launches include:

  • Brite Hair BritePlex Bleach, a bleach kit for lightening hair. It is dust and ammonia-free.

  • Brite Hair Coily Hair Bleach, a bleach kit for lightening textured hair. It can lighten up to eight shades and is dust and ammonia-free. 

Both bleaches are formulated with BritePlex, the brand's bond-building treatment that is said to help protect the hair while lightening by repairing the hair’s bonds that are commonly broken while bleaching.

Brite Hair has also launched four hair toners in White, Vanilla, Silver and Rose.