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Ronda Rousey for Pantene: "Don't Hate Me Because I'm Strong."

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“Don’t Hate Me Because I’m Beautiful” may have been Pantene’s campaign in the 1980’s, but now mixed martial artist, Ronda Rousey, is helping the brand launch a new campaign: “Don’t Help Me Because I’m Strong.”

Rousey is just one in a long line of female brand ambassadors who have teamed up with Pantene to promote the empowerment of women.

Jodi Allen, vice president of hair care for North America at Procter & Gamble said, “We’re proud to announce Ronda Rousey as the newest member of the Pantene family. Ronda is the future of strong women everywhere – women rising above society’s expectations and proving once and for all that strong is always beautiful.”

“I’m fully aware that I might not be the first person people think of to collaborate with a beauty brand,” said Rousey. “I’ve been called ‘Miss Man’ and ‘savage’ because of my physique, but to me, strength isn’t only about having muscles. It’s about having heart and finding inner confidence, so I’m honored that Pantene asked me to be part of their new campaign that encourages women to break gender barriers, break the glass ceiling and never settle.”

Rousey’s Pantene videos can be viewed here: “Don’t Hate Me Because I’m Beautiful” and “Again”

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