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The New Beauty Shelf Is AI. Is Your Brand Showing Up?
Ingredient transparency, clinical credibility and retail content are emerging as key drivers of AI visibility, according to 5W’s 2026 Beauty AI Visibility Index.
Featured
Skin Care
Rhode Takes Its Biggest Retail Step Yet, Putting e.l.f.’s Acquisition Strategy on Display
The European expansion matters beyond Rhode itself because e.l.f. is increasingly relying on a portfolio of brands and international markets rather than e.l.f. Cosmetics alone to drive growth.
Sponsored
Cosmetic Droppers: inside Lumson's engineering approach
Behind every cosmetic dropper lies a complex engineering process. Discover Lumson's approach to designing dispensing systems that combine precision, aesthetics, manufacturing expertise and consistent, reliable performance.
Read the latest issue
September 2026
Top Headlines
Sponsored
Cosmetic Droppers: inside Lumson's engineering approach
Tubes
PPWR got you puzzled? ICONS America Provides Packaging Solutions
Color Cosmetics
How to Spot Beauty Trends Up to 12 Months Before the Competition
Skin Care
Puig Doubles Down on Dermocosmetics With Full ISDIN Ownership
Latest
Sponsored
Cosmetic Droppers: inside Lumson's engineering approach
Behind every cosmetic dropper lies a complex engineering process. Discover Lumson's approach to designing dispensing systems that combine precision, aesthetics, manufacturing expertise and consistent, reliable performance.
News
Think Like a Machine: Estée Lauder Takes GEO Global With Profound Partnership
In generative search, consumers increasingly ask an AI assistant to interpret their needs and deliver a recommendation.
Bath & Body
Wizard Wellness Raises More Than $1 Million as Allergy Care Push Accelerates
The investment thesis centers in part on the mismatch between the size of the allergy market and consumer satisfaction with existing products.
Skin Care
L’Oréal Looks to K-Beauty for Next-Generation Innovation
K-beauty influence is increasingly moving beyond individual product trends toward formulation, sensory design and the development process itself.
Skin Care
The Skin Care Toolbox: Next-Gen Ingredients and Concept Products for Longevity, Barrier Health & Beyond
Bottles
The Next Generation of Beauty Packaging: Designing for Gens Z and Alpha
The companies that thrive will be those that treat packaging as a strategic business asset rather than simply a container.
Skin Care
Ingredients Are the New SEO: How AI and TikTok Are Rewriting the Rules of Skin Care
Bath & Body
Body Care Gets Smarter: From Skinification to Wellness, Climate Resilience and Waterless Innovation
From serums to sustainable soak: body care is shedding basic moisturizer status with climate-conscious actives and personalized performance innovations.
News
The Estée Lauder Companies Announces Expanded Roles for Brian Franz and Amber English
Skin Care
Asia’s Beauty Blueprint: 10 Innovation Trends
From China’s biotech and Korea’s consumer creativity to Japan’s precision science, the Asian beauty ecosystem is reshaping cosmetic breakthroughs.
News
Dr. Hauschka Launches Hydrating Serum Plus
Hydrating Serum Plus is suitable for all skin types, including sensitive, dry and dehydrated skin.
Skin Care
Ultra Violette Makes U.S. Sunscreen History With First Bemotrizinol Launch
The sunscreen ingredient Americans have waited 27 years to access finally arrives.
