As we wait for the final figures of Cyber Monday, Global Cosmetic Industry offers a snapshot of Black Friday, by the numbers.
According to a research note from NPD, Black Friday really bled into Saturday and Sunday, leading to more of a Black Weekend dynamic:
But, the feel of the weekend was different. It was filled with shoppers looking for ideas. It was filled with shoppers socializing and familiarizing themselves with the merchandise. Frankly, many were researching what to get next, after scoring online and in-store Black-Thursday deals.
Now, for the numbers:
- Black Friday sales: $3.05 billion, an 11.4% year-over-year increase
- Black Friday online sales: $3.34 billion, representing 21.6% year-over-year growth
- Mobile Black Friday sales: $1.2 billion
- Conversion rates: mobile: 1.9%, tablet: 3.7%, desktops: 4%