Search Global Cosmetic Industry: Page 19

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Section: Brands & Products

Message Strength: Tips for Beautiful and Effective Product Messaging

An analysis of more than 800 marketing claims that reveals pitfalls and best practices for beauty product messages and claims.

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[video] Biolage R.A.W. Awarded for Sustainability Efforts

"We are extremely proud of this Cradle to Cradle certification because it exemplifies how our Sharing Beauty With All sustainability program encompasses every aspect of our product’s value chain, from formulation to packaging and production.”

Tween and Teen Beauty Engagement Bouncing Back

The NPD Group reports that, after faltering numbers in the past few years, beauty engagement for the teen and tween audience appears to be stabilizing. However, price is still a primary beauty purchasing consideration.

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It's Time to Take Advantage of the Skin Microbiome

Scientific findings suggest that more cosmetic applications to leverage the skin microbiome are on the way, from sun care to anti-aging products.

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Rahn Reduces Radiation Damage with Marine Active

Based on the protective actions of freshwater algae, this ingredient is meant to protect skin from the stress caused by blue light, UV exposure and even Wi-Fi for a stronger skin barrier and younger appearance.

Lonza Names Marketing Manager for NA Personal Care

Lonza takes new role encompassing a range of responsibilities.

The new products include the All-In-One Shampoo Scrub and All-In-One Intense Dry Shampoo.

Biolage Launches All-In-One Expansions Collection

The extended range is available at salons, Amazon and Ulta Beauty.

Let Project Management Boost the Bottom Line

The next time you hear the words “bottom line” when you’re sitting in the audience at a company meeting, don’t roll your eyes. Instead, think about all the ways that you as a project manager can help to boost that bottom line.

Dyson's Hair Straightener Styles with 'Half the Damage'

Dyson Corrale is meant to offer 50% less breakage, reduced frizz and fewer flyaways.

Thinking Packaging Effects for Better Brand Engagement

With the holiday season fast approaching, it's a good time to once again consider specialty packaging, and it's always a good time to create better brand engagement through packaging options such as specialty shapes and finishes.

Good Products + Clear Message = Broad Appeal

The genesis of a natural brand uncovers how a straightforward purpose and product can blossom into a global venture.

Interactive Marketing Partnership Engages Consumers by Engaging Their Talents

Maybelline New York engaged consumers to drive both interaction with the products and endorsing purchase at its retail partner CVS/pharmacy.

Ceravitae is formulated in all of Oxygenetix's products such as its foundations, concealer and moisturizers, which also help target acne.

Oxygenetix Encourages Skin to Breathe with Ceravitae Complex

Ceravitae is Oxygenetix's patented ingredient derived from Saccharomyces lysate, a yeast compound with pro-healing properties. Ceravitae is said to promote oxygen uptake to skin cells, which in turn accelerates tissue growth.

Beautycon Platform Returns Under New Management

The return of the platform marks its evolution to an always-on movement, existing both as an experiential and content-focused platform meant to amplify global beauty conversations and celebrate all identities, gender expressions, textures and backgrounds.

With 30 years of experience as a senior manager of cosmetic and beauty packaging, Liu is now the general manager of ICS’s Asia operations.

ICS Appoints Joshua Liu as General Manager

With 30 years of experience as a senior manager of cosmetic and beauty packaging, Liu is now the general manager of ICS’s Asia operations.

Collagen Infusion is an updated collagen powder formula with natural ingredients that leverages biotechnology to boost collagen levels that decrease with age.

Nutrafol Combats Hair Aging with Collagen Infusion

Collagen Infusion is an updated collagen powder formula with natural ingredients that leverages biotechnology to boost collagen levels in hair that decrease with age.

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MOP Launches Pomegranate Nourishing Mask for Damaged Hair

The mask, retailing for $35, is part of MOP's pomegranate-smoothing products including shampoo, conditioner, lotion and nourishing oil.

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Kim Magee Named Vice President of Sales at Kopari

Before joining the coconut-driven beauty brand, Magee held positions at Estee Lauder, Coty and LVMH.

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