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267 Results
Section: Brands & Products > News
Consumers & Markets
Age Doesn’t Tell the Whole Story
From millennials to baby boomers, attitude and needs—not age targeting—are beautiful.
News
Marketing Moves for Age Demographics
While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.
News
Lullage Now Available in US
Based in Barcelona, Lullage has been a leader in even skin tone cosmetics for more than 130 years.
Skin Care
On the Spots: La Roche-Posay Launches Effaclar Spotscan in Canada
The innovation utilizes artificial intelligence to offer personalize acne analyses, with an algorithm based on more than 6,000 images of people from around the world, evaluated by dermatologists.
News
ageLoc Aids Growth for Nu Skin in Third Quarter 2016
The company grossed $604.2 million, compared to $571.3 million that was earned in third quarter 2015.
Launches & Claims
Toxicology in the Age of Twitter
Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.
News
Nu Skin Q2 2016 Results Powered by ageLOC
According to the company, expansion into Asia boosted sales.
News
ageLOC Success Driving Nu Skin Forecasts for 2016
Revenue for 2016 could reach $2.33 billion.
News
Some Bright Spots for Kimberly-Clark Results
The company cited currency rates as a significant deficit, while hailing a positive product mix and volume gain.
Skin Care
The New Age of Antiaging
According to Euromonitor International’s June 2009 State of the Industry report, consumers clearly prioritize age-prevention above all else—allowing antiaging, as a global subcategory of skin care, to remain relatively unscathed as consumers’ tightened their purse strings. Still, both marketers and suppliers have been forced to reevaluate how consumers spend and adjust game plans accordingly. The resounding universals of fact-based claims—staying true to a brand mission and capturing the consumer’s imagination—remain, and a panel of marketers and suppliers delve into the issues.
News
Beauty Consumers of Every Age
A close-up examination of the habits and attitudes of millennials, Gen Xers and baby boomers; part 1 of a 4-part series.
Brick and Mortar
Creating a Prestige Experience in the Digital Age
A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.
News
Influencer Agency Expands in Acquisition Deal
Sway-iFabbo partnership encompasses as many as 75% of top beauty bloggers.
Skin Care
The Age of Antiaging—A 360-degree View
An exclusive look into how women view antiaging and what it means to your brand.
Event Coverage
Sustainable Fragrances 2011: the Age of Transparency
From field to store shelf, the fragrance industry faces ongoing ingredient sourcing and disclosure challenges, leading to ramifications for the scented components of beauty brands, and particularly those seeking more green aspects.
News
Vitality Institute Launching The Brown Skin Agenda
The Brown Skin Agenda will debut on August 16 with a free webinar hosted by advisory panel members as they introduce the initiative and discuss, “Redefining the Cultural Code: The Myth and the New Reality for Skin of Color.”
Consumers & Markets
New Harris Poll Finds 50 to Be the "Perfect Age"
Harris Interactive conducted a poll of Americans, asking about the perfect age. While 50 was the consensus, women actually were actually polled to be more comfortable with an older age than men.
News
Droga5 Named Lead Creative Agency for CoverGirl
Droga5, a creative and strategic advertising agency, has been named lead creative agency for the beauty brand. Its other clients currently include Google, Georgia Pacific, Sprint, Trident and Unliever.
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