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Section: Retail
Brands & Products
SkinTrust Society Sets a New Global Standard
Because skin care products and cosmetics are not evaluated by regulatory or independent authorities—and are instead self-approved by individual companies—the SkinTRUST Society resolved to develop a comprehensive standard that requires product studies to substantiate both safety and efficacy.
Brick and Mortar
Avon Divests Liz Earle
Avon announced that it has divested its Liz Earle natural skin care line.
Digital/E-commerce
Eucerin Skin First Campaign Wins Social Media Award
Recognized with the min Integrated Marketing Award for Best Social Media Initiative, the campaign used a mix of social media programs to develop a positive association and two-way dialogue for the skin care brand.
Brick and Mortar
Nip + Fab Available at JCPenney
All of the brand's skin care ranges are available at JCPenney.com and JCPenney stores nationwide.
Consumers & Markets
Less is More: How Skinimalism is Redefining Beauty Routines and Packaging
The rise of "skinimalism" is transforming the beauty industry, focusing on simplified skin care routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.
Skin Care
Beauty’s Big Retail Moves: Revolution Beauty, OVERTONE and Rodan + Fields Expand Nationwide
Bringing top beauty and skin care brands to Walmart, Sally Beauty, and Ulta Beauty.
Consumers & Markets
Teen Survey Reveals Gen Z's Beauty Spend Growing
Color cosmetics have eclipsed the skin care sector for the first time since 2020.
Consumers & Markets
DHC Brings Japanese Beauty to the United States
Japanese skin care icon shows off its beauty innovations.
Brick and Mortar
Les Essentiels by Hudson's Bay
The collection—available online, in-store and via the Hudson's Bay app—comprises beauty tools, skin care and makeup products.
Brick and Mortar
Honest Beauty Expands With Ulta
Honest Beauty's skin care and cosmetics products are now available in Ulta Beauty stores across America.
Brick and Mortar
Current State Expands into Walmart
The brand is launching into more than 2,000 Walmart stores nationwide, offering seven skin care products.
Brick and Mortar
Derma E Debuts at Target
Derma e announced a new product will debut at Target to expand the store's natural skin care lineup.
Color Cosmetics
H&M x Raoúl Alejandre Launching Color Cosmetics
Formulations across the range include skin care inspired ingredients such as hyaluronic acid and vitamin E.
Launches & Claims
Facial Imaging Company ModiFace Debuts Makeup, Skin 3D Augmented Reality Mirrors
Aimed at helping beauty brands and retailers engage with consumers, this technology can simulate an instantaneous reflection that includes makeup products such as blushes, lipsticks and eye shadows, and anti-aging skin care effects such as dark spot correction and contouring.
Consumers & Markets
Premium Beauty Continues Growth with Boost from Asia-Pacific
Skin care is the leading premium beauty category, according to Euromonitor International, following by fragrance, color cosmetics and hair care.
Skin Care
Kao Gets Customizable
The Japanese cosmetics company will use customers’ unique genetic information to create bespoke skin care offerings.
Digital/E-commerce
Can Guthy-Renker Make Dermaflash the Next Proactiv?
"Dermaflash enables women to take their skin care concerns into their own hands in the privacy of their own homes."
Digital/E-commerce
Post-recovery Beauty Search Data Reveals New Normal
Interest in professional services has waned, while portions of skin care remain strong.
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