Search Global Cosmetic Industry

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Formulate for the Hair on Their Chinny, Chin-Chins

Whether they are flavor savers, double chin cover-ups, testosterone indicators or just plain fashionable, beards have specific cleaning and conditioning needs, for which Evonik has developed novel formulas.

Brands can succeed by including their consumers in the product development process, in part by leveraging social media and delivering new means of self-customization.

Rewriting the Beauty Rules

How millennials are driving innovation toward individualistic, digitized consumers.

Shoppers who receive personalized marketing efforts will spend more, shop more frequently and be more loyal to their beauty brands.

Selling Lipstick to Your Dad

The pitfalls of one-size-fits-all marketing.

Hammer & Nails is rapidly expanding its male grooming spaces across the United States.

Hammer & Nails Seeks to Expand Man Caves Across the United States

Since January, Hammer & Nails has sold more than 200 licenses in eight states.

Vikings Blade has expanded rapidly in its first year, launching safety razors and shaving creams.

Viking is Raiding Men's Grooming

This small brand posted $3 million in sales online in its first year, powered by Amazon.

Masstige products offer consumers innovation and value, according to a new analysis of the Latin American beauty market.

Masstige is a Beauty Cannibal in Latin America

The masstige beauty category will continue to grow and cannibalize both mass and prestige customers by offering affordable innovation, according to a new analysis from Euromonitor's Fernando Cruz.

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Olivina Launches a Bubbly Line

Splish splash, men, come take a bath with Olivina's newly launched, natural Olivina Men line. The multifunctional collection saves time and all products are scented with essential oils inspired by the wood-aging traditions of American distilleries.

The metrosexual is gone. The man that has replaced him is reshaping the male grooming sector.

A Whole New Man

Say goodbye to the metrosexual and say hello to the post-recession man and the skin care brands that speak to them.

The premium beauty consumer is changing in critical ways.

3 Secrets of the New Premium Beauty Consumer

A shift away from status-driven purchases and toward those that provide an experience and distinct benefit is remaking this growing category.

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Hailey Baldwin Partners With ModelCo to Release Cosmetics Line

Model and celebrity daughter of Stephen Baldwin launched #thebeautysquad to build on the hype of the upcoming collection, which is set to premier November 2016 in Sydney.

By focusing on alluring and informative packaging, discounts and sampling, brands can capture consumers, who are hungry for new products.

Will She or Won't She?

How brands can close the deal with shoppers in-store.

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Thailand Looks to Franchises, Cosmetics to Secure Income

According to Thai indie newspaper The Nation, the country's business development department is pushing domestic franchises to expand. It also considers the cosmetics industry a high priority. Both will support efforts to increase the country's income.

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CTPA on Brexit: 'Refrain from Hasty Actions'

While the BBC recently explained "all that citizens need to know" about the U.K. departure from the EU, the cosmetics industry should know the implications, too. Emma Meredith, Ph.D., of the UK-based CTPA, explains what is and isn't known.

The Europeans Are Coming!

Why Max Factor, BeYu, Catrice and others are pushing into the US market.

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Fragrances to Spread Inspiration, Love and Strength

Empowering and encouraging women who wear Indie Blends' Artisan Crafted Fragrances, the new line of fragrances comes in different floral-like notes. The fragrances are vegan and cruelty-free.

The Harry's and Target partnership shows how men's grooming is evolving.

Target x Harry's Hits Men's Grooming Bullseye

Men are getting more selective in their grooming choices, creating a new opportunity for the retailer.

Young moms are likely to indulge in salon visits and get extra services such as manicures, but overall personal care moments are generally low for women with children.

Beauty Care Brands Are Missing Out on Moms

It's tough to be a mom, which is why it's surprising they indulge in so few personal care occasions. Perhaps a smart brand can fix this.

While premium beauty rules the day, mass beauty care promises modest growth through 2020.

Don't Count Out Mass Beauty

Modest growth lies ahead in the United States, the world's most lucrative beauty market.