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Section: Brands & Products > News

Strategic Expansion, Superfood Ingredients, and More Beauty Ingredient News and Launches for Early August 2014

Learn about the latest beauty ingredient launches from Croda, as well as a strategic acquisition by The HallStar Company, news from Rahn and Evolva, and much more.

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5 Things to Know About the Future of AR Beauty

Global Cosmetic Industry caught up with Vickie Wei, marketing director for Perfect365, Inc., to discuss the future of AR beauty, the challenges brands may face and what she finds exciting about the technology that's changing the industry.

Refining the Message

What message is your beauty brand sending, and how do you get it to say what you want it to say?

The Rules of Engagement

Retail is the final touch point for beauty brands and consumers, and it can make or a break a sale. But with e-commerce and continually progressing technology, the retail environment's evolution is fast—and requires smart strategies from the brands on the shelves.

For Tarte’s 10-year anniversary in 2010, CEO Maureen Kelly turned to celebrity and runway makeup artist Tina Turnbow, left, for her fashion expertise before launching the Flower Child Limited Edition Collection.

The Perfect Marriage

Collaborating with a celebrity makeup artist allows brand further insight into the fashion industry and deeper connections with consumers.

CEW Puts Spotlight on Clinique

On Oct. 27, 2011, Cosmetic Executive Women (CEW) welcomed the Clinique triumvirate of Lynne Greene, Agnes Landau and Janet Pardo to discuss distinguishing and aligning a brand and creating local and global relevance.

The Language of Packaging

Communicating through packaging to reflect brand positioning and connect to consumers.

Phases and Stages

GCI is celebrating its 100th birthday in 2014—but is it the same publication that it was a century ago?

Becoming an Engagement Brand

Social media allows beauty brands to share more with their consumers and to have their consumers share more with them.

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Karl Lagerfeld, Dead at 85

One of the industry’s most prolific designers, Lagerfeld—who took the helm at Fendi in 1965 and Chanel in 1983—was designing, on average, 14 new collections a year up until his death.

P&G Revamps Scope's Image

The oral care brand is a getting a makeover, with new packaging and messaging aimed at inspiring confidence.

Speaking the Language of Beauty

It’s funny how history has a way of stepping in and shaping circumstances when least expected. Take the deceptively simple perfume bottle ...

Opportunities and Advantages in Green

Finding innovative approaches to make the same products with fewer resources is best for consumers, companies and the environment.

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Why P&G is Shaking Up Management

Lafley's exit corresponds to sale of beauty and grooming brands and a recent decline in those categories' net sales.

Grooming for the World Stage

Gillette is sponsoring a range of athletes for the 2012 Olympics, the beginning of a 10-year partnership between the Olympics and P&G.

Ethnic Skin Care: An Opportunity for Personal Connection

Despite the potential of the ethnic beauty market, the needs of this varied consumer demographic are yet to be fully met.

Sample Packaging Engagement

Engaging consumers with new or revamped products can be difficult, but developing distinct sampling programs with engaging sample packages is definitely a good start.

L'Oreal Paris has opened a French boutique that integrates various omnichannel features, as well as exclusive products.

L'Oreal Management Reshuffles

Appointments include a new head of the professional products group in North America, as well as a new brand president at Maybelline-Garnier Essie and L'Oreal Paris.

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