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Section: Brands & Products > News
The brand, which markets natural and scent-forward soaps and body washes, deodorants, hair care, skin care, and other men’s grooming products, retails at Walmart and Costco, but has notably built a strong direct-to-consumer business.
Unilever is Acquiring Dr. Squatch for $1.5B: Report
A natural, scent-forward take on men's care has been snapped up by the global giant.
Jun 23rd, 2025
“Generative AI is bringing digital intelligence and agility to enterprises,' said Azita Martin, vice president and general manager retail and CPG, Nvidia.
Can L’Oréal and Nvidia Revolutionize Beauty with AI?
“Our focus is to drive unparalleled consumer engagement, with both creativity and technology, as transformative technologies such as gen AI and agentic AI redefine our consumer expectations."
Jun 11th, 2025
Nicola Formichet, who previously served as Diesel's artistic director and has collaborated often with Lady Gaga, has been named the global creative director of The Estée Lauder Companies' M·A·C Cosmetics.
Frequent Lady Gaga Collaborator Nicola Formichetti Appointed Global Creative Director of M·A·C Cosmetics
The Estée Lauder Companies' Q3 fiscal 2025 results showed that makeup net sales decreased 7%, with M·A·C's unfavorable launch timing being a critical drag on results.
May 14th, 2025
According to a recent survey from Tinuiti, Gen Z's growing influence is reshaping beauty shopping habits. Brands must adapt to keep up with new technologies and platforms.
Consumer Survey: How Gen Z and New Technologies Are Reshaping Beauty Shopping Trends
Tinuiti’s 2025 Beauty Marketing Study explores trends, from social media discovery to the impact of influencers and the importance of diversity in beauty products.
Mar 14th, 2025
Leonora Eckley, account director, FMCG, Luxury, and Beauty at CARMA, says, “It’s really interesting to see how products like Maybelline’s Sky High Mascara have exploded in popularity, almost entirely thanks to TikTok.'
Maybelline’s Sky High Mascara Success Owed To Social Media Influencer Power
Maybelline’s viral Lash Sensational Sky High Mascara boosted the brand’s media mentions by 124% over the past year, according to a new report by media intelligence consultancy CARMA.
Feb 27th, 2025
'I am proud to note that we are a key driver of the U.S. economy with nearly $60 billion in U.S. manufacturing, 4.6 million U.S. jobs and directly contributing over $300 billion to our nation’s GDP,' says Tom Myers, CEO and president of PCPC.
PCPC President & CEO Tom Myers on How the Beauty Industry is Innovating with AI, Sustainability, and Transparency
"I am proud to note that we are a key driver of the U.S. economy with nearly $60 billion in U.S. manufacturing, 4.6 million U.S. jobs and directly contributing over $300 billion to our nation’s GDP."
Feb 18th, 2025
Who made the list? A mix of up-and-comers and industry stalwarts.
Top 25 Emerging DTC Beauty Brands Revealed by Charm
The ranking is based on the Charm Growth Score, which evaluates growth through factors like social media engagement and website traffic.
Feb 6th, 2025
Holistic wellness and body care are two of the hottest categories in the greater beauty space. During Beauty Accelerate's, Sakara Life x MAËLYS: Category-defining Buzz Brands, two experts—Tierney Wilson, CMO of Sakara (right), and Jessie Reder, SVP of product development and regulatory at MAËLYS (left)—will sit down to discuss the keys to their brands' category-defining successes and address questions from a live audience.
From Holistic Wellness to Body Care Innovation: Lessons from Sakara Life and MAËLYS [PROGRAM UPDATE]
This will be a rare opportunity for attendees to hear directly from two buzzy brands that can offer insights for R&D and marketing innovation at any scale.
Feb 4th, 2025
With prior experience at The Estée Lauder Companies and PR agency MWW Group, Goodman brings extensive expertise in brand building, consumer engagement, and storytelling.
MAËLYS Appoints Mallory Goodman as Senior Vice President of Brand
In this newly created role, Goodman will lead marketing campaigns, brand strategy, and community engagement.
Feb 3rd, 2025
The campaign features heartfelt anecdotes from Laura Geller herself (center), alongside inspiring female founders who share their own aging journeys.
Celebrating Aging with Confidence: Laura Geller Beauty’s ‘Who Hasn’t?’ Campaign and Ulta Relaunch
At Beauty Accelerate 2025, thought leader Laura Geller, founder of her namesake beauty brand, and Sarah Kugelman, founder of All Golden, will join forces to shed light on the potential of the Gen X market.
Jan 29th, 2025
During The Future of Beauty Innovation—Consumer Connections, Trends, and Strategies for 2025, join Michelle Shieh (left), senior manager, scientific communications and customer research, Amorepacific, and Peter Tsolis (right), VP, skin care R&D at The Estée Lauder Companies, as they discuss everything from social media trends to the beauty market of 2025-2026.
The Future of Beauty Innovation: Amorepacific x Estee Lauder [PROGRAM UPDATE]
Don’t miss this opportunity to learn from industry leaders and gain actionable strategies to stay ahead in the ever-evolving beauty landscape.
Jan 28th, 2025
ERLY, a dermatologist-founded skin care brand, is focused on redefining beauty by prioritizing health over trends with simple, effective products.
Introducing ERLY: Redefining Skin Care with a Health-First Approach
Jamie Chandlee, CEO and co-founder of Rank & Style, and Hallie McDonald M.D launch skin care brand ERLY, with a focus on redefining beauty by prioritizing health over trends with simple, effective products.
Jan 28th, 2025
SkinGPT can visually generate and predict what effects certain external factors, like UV exposure, active ingredients or skin care products, will have on a consumer's skin over time.
Haut.AI’s SkinGPT and Interactive 'Generative Skin' Technology + Q&A with Founder/CEO Anastasia Georgievskaya
Haut.AI, in collaboration with ULTA Beauty, has announced the commercial launch of its advanced SkinGPT and GenerativeSkin technologies. These innovative solutions represent a significant advancement in beauty and skin care technology.
Jan 15th, 2025
Adobe Stock 1080692764 Editorial Use Only
Sephora's 2025 Accelerate Incubator Program Announces Cohorts
All 2025 Accelerate participants applied to the program in Fall 2024. Eligible applicants were required to be at least 18 years old, have a North American-incorporated company, and be in the early stages of development.
Dec 29th, 2024
woman turned looking over shoulder soft bob haircut
Top 14 Macro Trends for Beauty Innovation in 2025 and Beyond
The fourth quarter of 2024 was jam-packed with events — and ideas to spark beauty innovation. Here, we've grouped them into 14 macro trends we see for beauty innovation in 2025 and beyond. Brief notes, buzzwords and "honorable mentions" also are included.
Dec 19th, 2024
Paris Hilton's 11:11 Media is teaming up with Guthy-Renker to launch a new venture within the beauty and wellness industry.
Paris Hilton's 11:11 Media Partners with Guthy-Renker, 11:11 Beauty is Born
Paris Hilton's 11:11 Media is teaming up with Guthy-Renker to bring a new celebrity-baked beauty brand to the market with 11:11 Beauty.
Nov 21st, 2024
Cosmetify's 2024 Index reveals some of the top brands in beauty from the last year based on search data from Instagram and Google.
Cosmetify Unveils Most-searched Brands and Top Influencers of 2024
Data from the 2024 Cosmetify Index reveals some of the most popular brands in beauty based on data from each brands Instagram followers, engagement rate, mentions, and Google search trend data.
Nov 19th, 2024
A woman in a floral shirt looking at products on a shelf.
Top 15 Beauty Predictions for 2025: Insider Insights
We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.
Nov 4th, 2024
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