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Type: Article

Section: Brands & Products > Skin Care

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

Lead Image Garnier Game Face Starter Pack Activation Zone (800x450px)

Garnier Targets Men with Innovative Skincare Solutions via Gaming Community

Garnier partners EA SPORTS FC Mobile Festival Bangkok 2025 to deliver skincare solutions for men. Garnier’s performance-driven expertise helps gamers level up their #GarnierGAMEFACE to be their best, confident selves – both in-game and IRL.

The adoption of clean beauty by lower-income shoppers is having a significant impact on the category.

Clean Beauty is Being Reshaped by Democratization & Demands for Proven Efficacy

Looking ahead, brands that wish to succeed in the clean beauty space with high-, mid- and low-income shoppers will need to: deliver clear efficacy, adopt clinically effective actives and price according to shopper expectations.

Neutrogena, which is seeking to engage Gen Z shoppers, has now thrown its hat into the collagen banking ring with the launch of its Collagen Bank range.

Collagen Banking: Beauty’s Long Game

Neutrogena enters the chat with a new pair of collagen banking SKUs aimed at Gen Z shoppers' prejuvenation goals.

According to Euromonitor, 46% of U.S. consumers cite moderate or extreme concern over their skin health in 2024, up from 38% in 2023.

Skin Care Brands Are Racing to Join the Dermocosmetics Movement

U.S. consumers are becoming more sophisticated and savvier, increasingly searching for, and by, desired ingredients, claims and/or positioning to find the most efficacious, personalized, and safe beauty routine. What that means for skin care brands.

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Baralan featuring the latest innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.

A continuous dialogue among Baralan historical soul, industry trends and product innovations. The latest primary packaging innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.

Normalize Men's Skin Care: Galderma's Tara Loftis Talks Humor, Self Care and Efficacy

"Men seek various key benefits from their skin care routines–just as women do–that can range from improving their overall appearance, maintaining their skin health or indulging in self-care."

Ingredients that help hydrate, moisturize, and boost skin health and glow are the most sought after in a face mask, including hyaluronic acid, vitamin C and retinol; photo by deniskomarov at Adobe Stock.

What Consumers Want from Skin Care Masks: New Data

On a regular basis, 49% of consumers use between one and two masks, with 35% using three to four and 11% using five to six!

According to Mintel data, 39% of U.S. skin care consumers Gen X or older feel it’s important for skin care products to be recommended by a doctor or dermatologist.

Beauty Enters Its Dermatological Skin Care Era

Expert-backed brands and clinically proven formulations are driving growth while building consumer trust.

SilcSkin manufactures medical-grade silicone patches as a noninvasive method of reducing the appearance of wrinkles, fine lines, scars and burns.

The Reinvention of Wrinkle Removal Patches

Once only available to the Hollywood elite and medical profession, wrinkle removal patches have gone mainstream, evolving over the last few decades as an innovative, noninvasive way of treating wrinkles and fine lines for the masses.

Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.

Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions

A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.

Euromonitor International’s Voice of the Consumer: Beauty Survey shows that 20% of U.S. male consumers voted “skin care is an important priority for me” as a common reason for purchasing skin care products.

The 2024 US Male Skin Care Agenda

Digital engagement, targeted care, celebrity brands and emerging concerns are reshaping a vibrant category.

A recent Kline report notes that retailers like Target have responded with “Tween Skin Care” sections to direct shoppers to age-appropriate products.

Pro-aging: Gen Alpha to Boomers

Every age cohort of consumer is seeking something slightly different from anti-aging skin care.

For the first six months of 2024, the U.S. lip makeup segment was a juggernaut, expanding by 21% in dollar terms and 23% in unit terms. But that's far from the full story for brands seeking innovation opportunities.

2025’s Makeup Trends Move Beyond Lips & Blush

Solutions for underserved mature and acne-prone consumers, as well as emerging trends in eye and brow products, offer innovation for brands beyond color cosmetics' superstar sectors.

K-beauty brands like Medicube are dominating many top skin care trends in 2025.

How K-Beauty Trends Have Taken Over Skin Care: from Acne Care to PDRN

This report explores how each brand, product and trend addresses certain skin concerns.

Consumer demands for holistic SPF-infused beauty are shifting rapidly, encompassing new formats, emerging claims and much more. How can brands tap into these trends and capture market share?

The Sunification of Beauty: Top Innovation Opportunities for 2024-2025

New ingredients, claims and consumer preferences are shaping multifunctional product innovation for UV defense.

A woman in a floral shirt looking at products on a shelf.

Top 15 Beauty Predictions for 2025: Insider Insights

We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.

The transition toward 'clean,' sustainable and vegan formulations hasn't been linear; despite this, high-functioning alternatives continue to proliferate.

'Clean' Beauty Swaps: New Ingredients & Headwinds

The transition toward “clean,” sustainable and vegan formulations hasn’t been linear; despite this, high-functioning alternatives continue to proliferate.

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