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Section: Brands & Products > Skin Care

TikTok virality led Murad's Targeted Wrinkle Corrector to sell out within four weeks on both M.com and Sephora.com.

How Murad Creates TikTok-viral Products

"TikTok is more democratic [than other platforms] in the sense that anyone can go viral," says Murad CEO Paul Schiraldi. "The platform learns your behavior and interests and thus curates your page based on these learned interests."

Backed by the biotech innovators at Debut, Deinde has made waves on TikTok, turning engagement into real success on platforms like TikTok Shop and Amazon.

How Deinde Succeeds on TikTok Shop and Amazon

Here, CEO Joshua Britton shares how a brand rooted in science can not only compete, but excel in today’s trendiest digital spaces.

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

Rituals presented by those aged 7-18 featured sunscreen just 26.2% of the time, included an average of 6 products (average total cost: $168) and highlighted actives that can be irritating to young skin.

Too Young, Too Harsh: TikTok Beauty Routines Often Irritate Young Skin [New Data]

Ingredients such as AHA turned up multiple times, per the researchers, who also found that young influencers sometimes complained on-camera of burning sensations on their skin.

Neutrogena Teams Up with TikTok-famous Dermatologists Dhaval Bhanusali and Muneeb Shah for Innovation & Outreach

The partnership with Neutrogena is a natural extension of the dermatological beauty trend, which highlights efficacy.

CeraVe Garners Attention From Gen Z Thanks to Tik Tok

TikTok popularizes 15-year-old brand CeraVe.

Popularized by dermatologist Whitney Bowe, MD, 'the classic skin cycling routine consists of a four-night schedule. Night one is exfoliation, night two is for retinoids and nights three and four are recovery nights, where you focus on hydration and barrier repair. Once you finish the cycle, you repeat the process.'

How Brands Can Tap the Skin Cycling Trend: Now Available On-demand

Having ascended over the last year, the concept continues to dominate TikTok feeds.

The Continuous Prep & Set Mist features ceramides, electrolytes and antioxidants.

Morphe Launches Continuous Setting Mist

According to the brand's Tiktok, the mist is said to prep the skin for makeup by setting liquid and powder products for up to eight hours.

Recently, researchers found that weekly treatment with red and blue LED lights was sufficient to address acne.

Red Light Skin Care Consumer Interest on the Rise

According to Trendalytics, Solawave dominates the consumer-side conversation, generating more than 500K views on TikTok.

This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.

What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways

Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.

Glow Recipe x Kate McLeod in Discussion at Beauty Accelerate 2022

Glow Recipe is, according to Stylist, "positively always the talk of the town over on TikTok," which helps explain how co-founders Christine Chang and Sarah Lee "turned their friendship and $50,000 into a $100-million business," per CNBC.

Bubble founder Shai Eisenman recently told Forbes, “When you look at the skincare world, there's been so much innovation on the prestige side, new products and brands coming in every day. But when you look at more affordable price points and more accessible retailers, people are still stuck with exactly the same stuff that I had when I was younger...'

How Bubble Skincare is Winning Gen Alpha, Gen Z & Beyond: Beauty Accelerate 2025 Preview

Bubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merchified products, and riding waves of TikTok virality.

Brand Investment News: Asaya & Esqa Secure Funding

Asaya has raised $1.5 million and Esqa raised $4 million.

Formulas utilize a number of Seppic's ingredients for benefits in skin care and moisturizing.

Seppic Develops In Real Life Beauty Line Inspired by Social Media Trends

Formulas utilize a number of Seppic's ingredients for benefits in skin care and moisturizing.

Sacheu Beauty is Rolling out Across 1,346 Ulta Beauty Stores

Its latest Ulta expansion will feature the brand's Face Gua Sha, Body Gua Sha, Roller and Slick Skin.

Growing self-care and wellness behavior encourages skinification in hair care, while U.S. consumers increasingly expect color cosmetics to not only provide aesthetic benefits but also treat skin concerns and improve skin health.

Skinification is the Future of Beauty Across Categories: Now Available On-demand

As inflation and rising costs of living pressure U.S. consumers in 2023, skinification is becoming a key tool in value creation strategies.

The report indicated a renewed interest and relevancy in beauty products as the world returns to normalcy from COVID-19.

Spate Releases 2021 UK Beauty Trends Report

The report indicated a renewed interest and relevancy in beauty products as the world returns to normalcy from COVID-19.

During 'The Future of Skin Care-infused Cosmetics,' Black Swan Data will apply the power of AI to more than 8 million consumer conversations across TikTok, Instagram and X to help predict the future of the category.

Let Us Help Kick off Your Beauty Innovation for 2025 and Beyond

A forthcoming briefing taps AI to decode more than 8 million consumer conversations to predict the future of the category.

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