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'Following the successful acquisition of 3CE, we are glad to welcome a second Korean brand into L'Oréal and contribute to bringing the best of Korean beauty to the world', says Samuel du Retail, president of L'Oréal Korea.
L'Oréal Groupe Boosts K-beauty with Dr.G Acquisition
Dr.G was founded by dermatologist Gun Young Ahn, M.D., Ph.D., and has reportedly grown a "pan-Asian presence and global growth potential," per L'Oreal. Key SKUs include the R.E.D Blemish Clear Soothing Cream.
Dec 23rd, 2024
Olive Young School booth with bright green design at event with multiple attendees
K-Beauty Meets Music and Culture at KCON LA 2025
Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.
Aug 4th, 2025
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Glow Recipe Drops Outside K-Beauty Brands
“With this evolution, our team is better able to bring you next-generation product innovation and skincare education, continue to create disruptive online and offline experiences, and expand internationally to more countries,” said the co-founders in a post to the company’s blog.
Jun 10th, 2019
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New K-beauty on the Block: Soon Skincare
According to Soon Skincare, upcoming product launches include lip glow balms with sunscreen; charcoal cleansers and volcanic masks; 24-karat gold eye patch masks; powdered sun protection; and an entire collection based on camellia oil.
Dec 17th, 2018
Ulta Beauty is deepening its K-beauty engagement with a new partnership with Anua.
K-beauty Brand Anua is Landing at Every Ulta Store in 2025
The brand is launching with its Heartleaf and Rice lines; the Ulta rollout will also include promotional gifts such as a complimentary mini cleansing oil for online purchases and a double cleansing duo for in-store customers.
Dec 30th, 2024
The Lapcos sheet masks will be in 3,500 CVS locations nationwide.
K-beauty Brand Lapcos Launches Sheet Masks at CVS
Lapcos has launched five of its sheet masks at 3,500 CVS locations nationwide.
Oct 26th, 2020
Taiki USA K-beauty wipes
Taiki USA Launches Animal-free Brushes and K-beauty Wipes
Taiki USA has launched new brushes utilizing Tafre, a patented alternative to animal-based fibers, and six wipes and pads for face, hair and body.
Nov 7th, 2018
Salmon sperm is the latest K-beauty ingredient trend.
Salmon Sperm is the Latest K-Beauty Ingredient Trend
This unique additive found in Korean skin care formulations has been found to increase cell turnover, making it ideal for anti-aging treatments.
Nov 30th, 2022
Nataranga Wonder skincare product lineup with gradient-colored bottles on soft pink background
Haruharu Wonder Brings Affordable K-Beauty Innovation to Target Stores Nationwide
Female-owned Korean skincare brand brings slow beauty, barrier care, and sub-$25 essentials to Target customers coast-to-coast.
Jan 6th, 2026
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Kolmar Korea Expands with Second US Factory Amid K-beauty Boom
The site's ability to produce locally allows it to avoid certain American import tariffs.
Jul 21st, 2025
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K-Boom: Laneige is the Newest K-Beauty Brand to Expand in the US
"To further reach key consumers, Laneige will also be available at Sephora.com beginning June 2017, as well as in 150 Sephora door locations across the US, beginning September 2017."
Apr 7th, 2017
Yepoda, a Korean beauty brand known for sustainable and clean formulations, has secured Series B funding led by Verlinvest, with support from V3 Ventures and JamJar Investments.
K-Beauty Brand Yepoda Secures Series B Funding Round Led by Verlinvest
Yepoda has secured Series B funding led by Verlinvest, with support from V3 Ventures and JamJar Investments. The funding will drive retail expansion, including partnerships with Sephora and the company's ambitious plans for European expansion.
Mar 25th, 2025
Otzi, from Sephora and MBX, brings a GenZ-focused approach to K-beauty.
Sephora x MBX Launch Otzi K-beauty Skin Care Brand
Sephora and MBX previously partnered in 2018 on the Kaja color cosmetics brand.
Dec 7th, 2020
'Society often dictates rigid standards of beauty and skin care, but we believe that everyone deserves access to products that enhance their natural beauty without limitations,' said Sunny Oh, who serves as the brand's CEO. 'With Mixik Skin ,we're not just offering sanitary skin care; we're offering empowerment—the freedom to embrace your unique skin journey confidently, conveniently and consistently.'
Mixik Skin Debuts Range of K-beauty Skin Care Mists
The minimalist, travel-friendly brand was founded by Sunny Oh alongside Christine Moon and Lena Park.
Apr 2nd, 2024
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SMD Cosmetics International Brings K-Beauty Stateside with Inhyunjin Anti-Aging Line
SMD Cosmetics International has launched a line of anti-aging products featuring fermented ingredients.
Mar 13th, 2017
The 5-in-1 formula comprises a biobased mucin alternative derived from 'Japanese roots and plants' (konjac is often used as a plant-based mucin alternative, for example).
Byoma’s New Phyto-Mucin Glow Serum Pairs K-Beauty & Plant-Based Innovation
The non-stick skin barrier repair serum can act as a primer for makeup application and imparts the ever-popular "glass skin" effect.
Feb 7th, 2025
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Deer Milk: a Soothing K-beauty Solution
Deer milk is at the center of a forthcoming South Korean skin care launch, inspired by the ingredient’s skin-soothing properties.
Feb 10th, 2019
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[Interview] Ajay Salpekar, TikTok Shop's Head of Beauty, On Online Shopping, K-Beauty Trends and Small Businesses
TikTok Shop is transforming the beauty landscape through personalized exploration and discovery. Global Cosmetic Industry spoke with Ajay Salpekar, TikTok Shop's head of beauty, for more insights.
Nov 13th, 2025
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