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Type: Article

Section: Brands & Products > Sun Care

Consumer demands for holistic SPF-infused beauty are shifting rapidly, encompassing new formats, emerging claims and much more. How can brands tap into these trends and capture market share?

The Sunification of Beauty: Top Innovation Opportunities for 2024-2025

New ingredients, claims and consumer preferences are shaping multifunctional product innovation for UV defense.

“Consumers may find it difficult to understand and compare products when SPF labeling and regulations differ,” says Sundeep Gill, PharmD, co-founder of Sun Deep Inc. “For instance, what constitutes SPF 30 in one country might not be the same in another due to different testing criteria.'

Top Sun Care Trends: Insider Insights

“Consumers no longer want to choose between sun protection and skin care, and they demand ethical, sustainable and inclusive products,” says Margaret Sullivan, technical service scientist at Arcaea.

Neutrogena, which is seeking to engage Gen Z shoppers, has now thrown its hat into the collagen banking ring with the launch of its Collagen Bank range.

Collagen Banking: Beauty’s Long Game

Neutrogena enters the chat with a new pair of collagen banking SKUs aimed at Gen Z shoppers' prejuvenation goals.

The transition toward 'clean,' sustainable and vegan formulations hasn't been linear; despite this, high-functioning alternatives continue to proliferate.

'Clean' Beauty Swaps: New Ingredients & Headwinds

The transition toward “clean,” sustainable and vegan formulations hasn’t been linear; despite this, high-functioning alternatives continue to proliferate.

Depiction only; not actual product

Read the Label: Vacation Brand Classic Whip SPF 30 Sunscreen Mousse

"...I recently picked up Vacation’s Classic Whip SPF 30 Sunscreen Mousse. Admittedly, I came for the SPF, but I stayed for the unique mousse texture..." writes Alison Wery, in her latest Read the Label column. Read on to learn about this formula design.

“Sunscreen is poised to see a sensorial shakeup,” says Michelle Chavez, vice president of innovation, Accupac. “Rather than traditional sunscreens, we will start to see the entrance of 'fun-screens,' UV protectants that drive engagement and that consumers want to use every day.”

The 2024 Sun Care Agenda

From fun-screen to multifuctional claims and enhanced performance, sun defense has entered a more dynamic era.

Seventy-six percent of survey respondents love products that do double duty–skin care benefits plus sun protection.

Consumers’ Sun Care Wish List: New Consumer Data

From no white cast to skin-friendly ingredients such as vitamin C and collagen, shoppers reveal their top needs.

Image Skincare launched its new Daily Prevention SPF collection, featuring six products.

Image Skincare Debuts SPF Collection Amid Growing Consumer Interest in Sun Care Products

A report released by Grand View Research shows that the global sun care cosmetics market size was valued at $8.5 billion in 2022 and is expected to expand at a CAGR of 8.3% from 2023 to 2030.

Historically, sun care was primarily used to shield against UV rays and avoid sunburn, but with growing skin health awareness among consumers, demand is rising for products that provide more than just protection.

Skinification is a Game-changer for Sunscreen Usage

Skin health motivations and multifunctionality, paired with skin care ingredients and claims, are revolutionizing the category.

New ingredient technologies are improving the spreadability and transparency of sun care products.

SPF Everything

Sun care's skinification has led to a boom in multifunctional SPF products, even as sunscreen formulations become better than ever.

The consumer continues to evolve its standards in sun care, skin care and color cosmetics.

What’s Trending? Sun Care, Skin Care & Color Cosmetics

Multi-beneficial and natural ingredients are at the forefront of these categories.

Consumers are increasingly aware of the harms caused by sun exposure, but they still expect products to wear like conventional skin care.

Sun Care People Actually Want to Wear

SPF defense plus skin care benefits equals smart innovation for every niche.

Brands that can harness the levers of sustainability, inclusive multifunctionality and sensoriality will lead the market.

Sun Care’s 2023 Glow Up

Multifunctional, sustainable products and targeted care are driving the sector’s skinification, as well as consumer interest.

A product’s eco footprint has become just important as the personal benefits it delivers. Sustainability and environmentalism are at the forefront of development in DSM and Glowing Chameleon's new line of sun care formulas.

DSM Presents Glowing Chameleon Sustainable Sun Care Formulas

A product’s eco footprint has become just important as the personal benefits it delivers. Sustainability and environmentalism are at the forefront of development in DSM's Glowing Chameleon line of sun care formulas.

There continues to be innovations in the sun care space as consumers seek better-for-you products.

What’s Trending in Sun Care Ingredients?

As summer approaches, consumers will turn to sun care products that meet high regulatory standards.

Based on internet search data, consumers are increasingly understanding that sunscreen isn't just for the summer or the beach.

Generation #SunTok

Is SPF finally cool?

Emerging research regarding the environment and human health is drastically impacting sun-defense innovation; photo by Ksenia Chernaya for Pexels.

Perspective: Sun Care that Protects People & the Planet

The sustainable sunscreen era poses technical challenges amid ongoing research into human and environmental health.

This 'Read the Label' looks at Elemis's Daily Defense Shield SPF 30, which is said to provide UV protection and long-lasting hydration on the skin with a blend of coconut, jojoba oils, panthenol, melanin and more.

Read the Label: Elemis Daily Defence Shield SPF 30

This "Read the Label" looks at Elemis's Daily Defence Shield SPF 30, which is said to provide UV protection and long-lasting hydration with a blend of coconut, jojoba oils, panthenol, melanin and more.

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