Search Global Cosmetic Industry

Moroccanoil Launches First Fine Fragrance, L’Originale Eau de Parfum

The fragrance is inspired by the scent commonly found in the brand’s beauty products and includes notes of citrus, camellia and sandalwood.

A little treat? Keep track of food and flavor trends to fuel marketing and product innovation.

Beauty & the Joy Economy

From little treats to gourmand notes, every beauty category can feed into consumers' hunger for fun, happiness and less stress.

At this year’s Beauty Accelerate, we’re diving into the future of hair care with an exciting session led by Kelly George, Ph.D., who currently serves as the senior director of innovation at Nutrafol. Titled 'Energizing Innovation in Hair Growth and Scalp Health,' this talk promises to unpack the latest strategies, technologies, and ingredients shaping the industry.

Inside Hair Wellness Innovation: Nutrafol’s Kelly George Shares Cutting-Edge Strategies at Beauty Accelerate

We all know tried-and-true solutions like minoxidil are held in high esteem, but this session will go beyond the status quo to consider whole-body approaches to hair and scalp health.

Beauty Accelerate 2025 aims to tackle beauty's innovation challenge head-on. Join innovation leaders to explore strategies to break through the noise, from harnessing viral moments to diversifying product portfolios.

Unleash Your Brand’s Potential & Tackle Beauty's Innovation Slump -- Don't Miss Out!

Join innovation leaders to explore strategies to break through the noise, from harnessing viral moments to diversifying product portfolios.

Who made the list? A mix of up-and-comers and industry stalwarts.

Top 25 Emerging DTC Beauty Brands Revealed by Charm

The ranking is based on the Charm Growth Score, which evaluates growth through factors like social media engagement and website traffic.

In January 2025, when Target announced the introduction of more than 2,000 accessibly priced wellness products at its stores, the retailer highlighted the addition of Being Frenshe, an approachable wellness line by Ashley Tisdale.

How Maesa Fills the Gap Between Masstige and High-end Luxury (Brand-building Secrets)

Maesa's Q1 2025 launches, including Being Frenshe, Fine'ry, and Kristin Ess+, showcase the beauty incubator's expertise in delivering premium-quality products at affordable prices, perfectly aligning with consumer demand.

Beauty Retail Expansions & Debuts: Daise, Imaraïs Beauty and Wildfleur

Imaraïs Beauty, the plant-based ingestible beauty brand founded by Sommer Ray, has also expanded to Target's beauty aisles.

One of Maesa's incubator brands, Kristin Ess Hair, has just launched Kristin Ess+ at Target, a peptide-based hair care solution.

Maesa Leans Into Its Incubator Brands as Kristin Ess+ Lands at Target

Kristin Ess+ features peptides for bond repair and color protection.

Inspired by skin care, scalp detox incorporates both chemical exfoliation (using alpha-hydroxy acids or enzymes) and mechanical methods (such as brushes or scrubs with sea salt or coffee grounds).

The Rise of Scalp Detox: A Growing Trend in Hair Care

Scalp detox has traditionally been prominent in Asian markets like Japan and China, but its influence is spreading globally, fueled by rising interest in holistic detoxification and growing awareness of scalp health beyond issues like hair thinning.

The rise of exosome-based therapies also points to exciting advancements in personalized skin care, offering bespoke solutions for concerns like aging, pigmentation, and acne.

The Future of Beauty: How Exosomes Are Revolutionizing Skin Care

In 2024, exosome-based products started to generate buzz, but by 2025, they’ve become a game-changer in the market.

Peptides are powering everything from lip-shaping color cosmetics to aesthetic neurotoxin treatment alternatives. Suppliers are also working to enhance performance and penetration of these key materials.

Peptide Beauty is Leveling Up in 2025

Peptides are everywhere; why is that?

Today’s consumers want products that not only boost the health and look of their hair but also align with eco-friendly and ethical values. Ingredients like plant-based oils, botanical extracts, and fermented actives are becoming favorites for their gentle, nourishing benefits.

Master Your Mane: Natural Actives to Protect and Repair Hair Lipids

Today’s consumers want products that not only boost the health and look of their hair but also align with eco-friendly and ethical values.

Mohit Yadav and Rahul Yadav, Founders of Minimalist said: “We founded Minimalist to introduce a transparent Indian beauty range that’s trusted and loved on a global scale. We’re incredibly grateful for the overwhelming support we’ve received in India. Now, with HUL’s robust offline distribution network, we look forward to making our products even more accessible across the country. This partnership also paves the way for our expansion into international markets helping us realize our dream of taking Minimalist to the world.”

Hindustan Unilever Acquires 90.5% Stake in Minimalist to Expand Premium Beauty Portfolio

The existing leadership team will continue to operate the brand in collaboration with HUL, with the transaction expected to close by Q1 FY 2026.

Inside Ethique's Rebrand and Ulta Beauty Nationwide Expansion

The brand's bestsellers will be offered at the retailer, including the Repairing Solid Shampoo Bar ($17), Curl Defining Solid Shampoo Bar ($17), Everyday Shine Solid Shampoo Bar ($17) and Professor Curl Curl-Defining Solid Shampoo Bar ($17).

Grabity Hair Lifting Anti-hair loss shampoos.jpg

South Korea's Polyphenol Factory Unveils Grabity Anti-Hair Loss Brand at CES 2025

Polyphenol Factory, a South Korean startup led by Hae-Shin Lee, Ph.D., launched its Grabity anti-hair loss line at CES 2025 in Las Vegas. Based on a polyphenol-based complex, the line fortifies hair by forming a protective layer on damaged cuticles.

Hairstory's new additions, Bond Boost and Bond Serum

Hairstory Expands Hair Care Line with Bond Boost and Bond Serum

With at-home hair bond treatments on the rise, Hairstory follows suit with their launch of the Bond Boost and Bond Serum, both products featuring the Pro-Target Technology Complex.

Nilofer Vahora, CMO, has held roles at popular brands including Milk Makeup, Shiseido, and Rebecca Minkoff.

Amika Appoints First Chief Marketing Officer: Nilofer Vahora

Amika appoints Nilofer Vahora as the first Chief Marketing Officer of the brand. With 20+ years of experience at brands like Milk Makeup and Shiseido, Vahora will lead marketing and brand growth for the professional hair care company.

woman outside warm applying sunscreen to legs

BASF Unveils Climate-adaptive Formula Concepts at Cosmet'Agora

Driven by innovations in sustainability, transparency and science, the company presented formula concepts to address the impacts of climate change — i.e., varying humidity, temperature shifts and intensified UV exposure.