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Rather than focusing on the mix-ups of other brands and the plethora of misinformation available to the public, sun care brands should focus on assuaging customer concerns by speaking clearly and coherently to their testing policy.

4 Sun Care Differentiation Strategies

Proper testing, communication and added benefits can keep you on the right side of regulations, build consumer trust and generate excitement.

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Discover Baralan’s New Biobased Packaging Series

Discover Baralan’s new Biobased Packaging Series that utilizes biopolymer material for fully recyclable cosmetic and beauty product packaging.

We live in a fast-paced, ever-changing world, with new rules driven by social media

How to Become a Culture-Focused Beauty Brand

How Fenty, SK-II, Glossier and others elevated their presence through authenticity.

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Happy Talk is Serious Science

The clinically proven link between authentic happiness and beauty – whether through sensorial experiences or improved self-perception – is more important than ever.

There is still much to explore in adopting a green sciences approach.

The Need To Go Clean And Green, Part 3 of 3

Brands need to gain their consumers’ trust by including clean ingredients in their beauty products.

It's important to have a deep understanding of local mindsets, tastes and skin tones.

Excerpt: Courting Chinese Consumers Through Color, Storytelling & Packaging

More and more beauty brands are taking a dive into the Chinese market.

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WWP Beauty Launches New Turnkey Innovation

WWP Beauty is launching a new wave of turnkey innovation with two new collections; BlueLight, a protective and preventative digital detox collection and TwiLight, an at-home evening beauty ritual.

Cosmetic Victories 2021 Winner Profile: Self-Assembled Microgel Films

Self-assembled microgel films won the Cosmetic Victories 2021 academic prize. IPREM's bio-inspired gels are said to offer unique properties, opening the door to applications for cosmetics and health care.

Non-native brands need a strategy to break into the Chinese market.

China Cross-border Beauty Commerce: a Primer

Brands that want to expand into beauty markets such as China need to have a different approach to success.

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Using Sustainable Citrus Unshiu for Maskne & Other Serums

Citrus Unshiu is an extract abundant in synephrine and hesperidin — two molecules that can help to alleviate atopic-prone skin. Read about this and other innovative ingredients.

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Introducing Solaveil™ MicNo®: The Best of ZnO with Unrivalled Transparency

Croda introduces Solaveil™ MicNo®, a new generation of ZnO powders and dispersions for sustainable solar protection products.

More than 2 million entrepreneurs use Amazon to sell their products.

4 Common Amazon Seller Mistakes to Avoid

In order to be successful selling products on Amazon, brand owners must carefully consider a plan of action to effectively reach customers.

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EXCELLENT Rheology Modifiers with Bentonite Clay

The GELWHITE and OPTIGEL lines, are based upon the natural layered smectite minerals. Check out these rheological additives for aqueous systems in cosmetics and personal care formulations, today!

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Feel the green beat of LipoTrue™ [sample request]

Feel the green beat of LipoTrue™, beating with a new technology.

Verisk Financial offers a state-by-state and channel-specific snapshot of the U.S. beauty market one year into the pandemic.

Snapshot: What Does Beauty's Recovery Look Like?

U.S. in-store beauty sector sales for the week of March 20, 2021 was up 213% year-over-year.

Where is beauty in China going in 2021 and beyond?

Excerpt: China Consumer Mindset Shifts

Some trends that were already emerging pre-COVID-19 have been further accelerated by the pandemic. National Pride, a trend that has been simmering in recent years, is now in full swing.

Sister Jenna is a doctor of meditation and director of the Washington D.C. Meditation Museum.

The Beauty of Meditation

Beauty brands can share these tips to enhance the products they offer.

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An RNA story to serve life…and beauty

Standing for messenger RiboNucleic Acid, the mRNA acronym is now a mainstream term. This “new” technology used for anti-COVID vaccine is showing great results and it is not surprising. At Sederma we have been using this technology for ages to offer the cosmetic industry efficient active ingredients. Let’s review rapidly how it works and consequently why it works.